Conrad Witzel, and later his Son, William C. Witzel, operated a mineral water manufacturing and bottling business in the Bronx, New York from the mid-1890’s up through sometime in the mid-20th Century.
Located at a single location, 558-560 St. Ann’s Avenue, for approximately 50 years, a feature on the Witzel’s, found in the August, 1921 edition of a publication called the “Edison Monthly” suggested that the company had been there so long that the Bronx literally grew up around their bottling plant.
The bottling plant has been occupied by the Witzel organization for more than a quarter of a century. In the early days it was embowered in an apple orchard, and fields stretched wide on either side. Now it has in the tall buildings which line the thoroughfare dignified architectural neighbors; for the growth of the Bronx has been phenomenal.
The founder, Conrad Witzel, according to census records (1910) was born in Germany in 1860 and arrived in the United States in 1882. Prior to settling in the Bronx, Witzel lived on East 25th Street in Manhattan where several New York City directories between 1887 and 1893 listed his occupation as a “driver.” During this time he apparently worked for a brewer named Andrew Koch & Sons, as evidenced by this story that appeared in the December 23, 1888 edition of the “New York Tribune.”
A WOMAN KNOCKED DOWN BY A WAGON
Mrs. Sarah B. Harring, age fifty, who lives at No. 87 Madison Ave., in attempting to cross Broadway in the neighborhood of Hudnut’s pharmacy, yesterday noon was struck by the front wheel of a two-horse wagon, owned by Andrew Koch & Son, at No. 455 First Ave., and driven by Conrad Witzel. a German whose home is at No. 322 East Twenty-fifth St. She was taken into the pharmacy and an ambulance from Chambers Street Hospital telegraphed for. On the arrival of the ambulance-surgeon it was found that Mrs. Harring’s injury consisted of a slight contusion of the left leg. Witzel had been taken to the Church St. station, but as Mrs. Harding had said that she had tripped and stumbled and that the driver was in no way to be blamed for the accident, he was discharged. With the assistance of a friend, the injured woman went to her home.
Sometime in 1893 or 1894 Witzel moved to the Bronx where he was first listed as a mineral water manufacturer at 558 St. Ann’s Avenue in the 1894-1895 New York City directory. A small operation, according to New York State’s Factory Inspection Report for the fiscal year ending November 30, 1900 the company employed a total of three people. One, categorized as “Male – Under the Age of 16,” was likely his son, William, who was born in 1889.
By 1910 William was certainly involved in the business, listing his occupation as a “driver” in 1910 census records. Like his father he was almost certainly a wagon driver, that is until 1915 when the business transitioned to using the “Autocar.” This October 15, 1915 “advertisement, found in the “American Bottler,” pictured what was likely both father and son in their recently purchased “Autocar.”
By then, William was apparently in partnership with his father, as evidenced by directory listings as early as 1912 that named the company as C. Witzel & Son. The listing as it appears in New York City’s 1915 Copartnership and Corporation directory is shown below.
The company operated under this name until May, 1919 when, with Conrad Witzel likely retired, William C. Witzel, along with an employee named Oscar Hoenig formed a co-partnership, continuing the business under the name of C. Witzel & Co.
Not long afterwards, according to the “Edison Monthly” feature, the partnership committed to modernizing their bottling plant.
…a partnership conference was held at which the various elements in the manufacturing and marketing phases of the business were considered. With respect to the manufacturing end, there was unanimity of opinion that the beverages which bear the firm’s name should be permanently standardized for purity.
The feature went on to describe their modernized plant and how it worked.
First a system, modern in every detail, was installed for cleansing bottles. To operate this a ten horsepower motor was provided and connection was made to the service of the New York Edison Company. Progressive simplicity characterizes the working of this department.
The bottles are placed in double rows. like two files of soldiers, on a circular platform. The switch is thrown in and the platform begins to move, carrying the companies of bottles into the drenching shower of a rinsing bath. From this they pass along to receive an internal douche of hot water which is directed into the neck of each bottle with force enough to reach every part. Passing on they enter a tunnel charged with live steam, an accepted method of germ destruction. Emerging with the glisten and polish which is proof to the eye of cleanliness, they finally appear at the end of the journey in position to receive their thirst-relieving charge at the filler machines….
Such is the efficiency and economy of this part of the plant that it is possible to handle ten thousand bottles in an ordinary work day.
The feature went on to say:
The 100-gallon filters are in another part of the building. The water is piped into them from the bottom, passes upward and through the filter bed and, seeking its level, finds an outlet again at the bottom. To supplement the filter and make sure that every bottle of beverage is strictly pure the modern electric sterilizer was added to the plant.
A compact three-party tandem mechanism it is and in position it looks as if it were on a mantel piece. At one end stands a one-horsepower alternating current motor not much larger than some mantel ornaments. Alongside of it is a direct current generator, almost a twin in size of the motor. At the other end stands the ultra-violet ray device.
The motor is started and immediately the bulb which is directed against a water tight glass receptacle inside the sterilizer, bursts into light. The finger on the ammeter dial moves slowly toward the figure 5, the light growing brighter each instant. As the 5 is passed the circuit is automatically closed and the water valve connected with the sterilizer opened. The ultra-violet rays by this time have reached the required intensity. The water rushes in, the flowing stream passing under the direct rays. Such bacteria that may exist in the water are destroyed. The sterilized water passes under pressure to the tanks which are directly connected to the filling machines
The upper floor of the establishment is devoted to offices, storerooms, sugar boiling and syrup blending departments. Cane sugar alone is used for sweetening. One room is piled high with it. The syrups are made from the juices of fully ripened fruits and the greatest care is taken to make contamination impossible. Syrups are stored in covered crocks and are piped direct to the tanks where the beverages are made. The idea of cleanliness one obtains throughout…
The business continued to operate under the partnership until the early 1930’s when disagreements between the partners resulted in a court ordered dissolution of the partnership on March 17, 1931. Subsequently, according to New York State Supreme Court records, (Hoenig v. Witzer), the business was put up for sale at public auction on July 18, 1931 and all indications are that Witzer was able to buy it back.
Shortly afterwards he incorporated the business under the name Wm. C. Witzel, Inc., as evidenced by this August 15, 1931 item found in the “Beverage News.”
The 1939-1940 Bronx Telephone Book (one of the few I have access to) continued to list Wm .C. Witzel, Inc. at the 558 St. Ann’s Avenue address.
Ten years later, William Witzel, still in the beverage business, listed his occupation in 1950 census records as “Proprietor, Mineral Water Distributor.” By then the business had apparently moved to East 161st Street, as evidenced by this item that appeared in the May 12, 1950 edition of New York’s “Daily News.”
Having moved out of his long time factory sometime in the 1940’s suggests that by then he was no longer manufacturing mineral/soda water and was simply serving as a distributor. How long he remained in business on 161st Street is not clear.
William Witzel ultimately passed away on March 27, 1971, with his death notice appearing the next day in New York’s “Daily News.”
The subject bottle was blown in a mold and contains roughly 8 ounces. It exhibits a blob finish suggesting that it was in use during the early years of the Witzel operation.