George Sessler, Glenwood Landing, N.Y.

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According to census records, in 1900 George Sessler Jr. was a clerk living with his family on First Avenue in Manhattan. By 1910, the census records indicate he had moved to Oyster Bay, Long Island, listing his occupation as “bottler of mineral water.” Two of his brothers, Adolph and William lived with him and listed their occupation as “worker – bottling works.”

Sessler was elected “a member at large” of the American Bottler in 1907, so it appears the business started sometime between 1900 and 1907. The business listed their address as “Highway, Glen Head Depot to Shore” in the Annual Report of the State Commission of Excise in 1913, 1915,1918 and 1919. This location appears to be the same as the house address Sessler listed in 1920 and 1930 census records, further indication that it was a small family run business.

In 1920 and 1930, George continued to list mineral water manufacturer as an occupation and Adolph listed his as mineral water salesman. So the business must have continued at least into the early 1930’s.

I was able to find two newspaper advertisements. One in a May 1918 issue of the “Sea Cliff News” stated Sessler was a bottler of mineral waters, seltzer and beer. The other was in the March 4, 1923 issue of the “Brooklyn Daily Eagle” and it announced that he was the sole distributor of Jeffress Irish Style Canadian Ginger Ale.

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George Sessler passed away on September 29, 1933 at the age of 60. Adolph continued to list his occupation as mineral water salesman in the 1940 census records but it’s not clear whether or not he continued the family business or worked for another company at that point.

I found 4 bottles, all different (7oz, 8oz, 27 oz and 28 oz) and all machine made. Three are embossed George Sessler or George Sessler Jr and one is embossed Sessler’s Beverages. Recognizing the change in name, this last one may have been manufactured after George’s death in 1933. All of them are embossed with the Glenwood Landing location.

G. B. Seely’s Son, Inc., 319-331 E 15th St., New York

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Early company advertisements stated that the business was established in 1857 by Gilliam B Seely.  It first appeared in the 1859 NYC directory, listed as soda water and located at 80 Commerce Street.

It continued to be listed as G.B. Seely up through the 1884 directory at the following addresses:

  • 1859 – 1860: 80 Commerce Street
  • 1861 – 1871: 281/2 Commerce Street
  • 1872 – 1874: 431 West 28th Street
  • 1876: 401 West 26th Street
  • 1877 – 1879: 271 Ninth Avenue
  • 1880 – 1883: 57 Gansevoort Street

In 1884, the business moved to 319 West 15th Street where it remained listed through the late 1920’s. A company advertisement in the 1884 directory stated that they were manufacturers and bottlers of soda water, sarsaparilla, ginger ale and root & raspberry beer.

It is apparent that Gilliam’s son, Frank, took charge of the company in the late 1880’s. The company name was listed as G.B Seely & Son in the 1887 and 1888 directories.

Then in 1889 the company name listed in the directory changed again, this time to G.B. Sealy’s Son.

Frank Seely is the only company principal named in the NYC Copartnership and Corporation Directory in 1890. It’s not clear whether Gilliam retired or died but he was no longer listed in the NYC directories.

According to the Annual Report of the Factory Inspectors of the State of New York, in the year ending November 30, 1899 G B Seely’s Son had 50 male employees working a 60 hour week .

The business was listed as a New York Corporation for the first time in the 1914 Copartnership and Corporation Directory. Frank Seely was listed as President, Hugo Eiche as Secretary and Carl Klingelhoeffer as Treasurer with a capital of $200,000. In 1919, Hattie Seely was listed as president and Frank was not mentioned.

An early 1910’s advertisement for G B Seely’s Son states: “Drink Seely’s Carbonated Beverages and Forget It’s Summer.”

A story in the April 30, 1909 Brooklyn Daily Eagle about G B Seely’s Sons exhibit at the Food Show provided some insight into the company and their products at the time:

One of the many attractive booths at the Pure Food Show, which is being held in Prospect Hall is that of G B Seely’s Sons, dealers in carbonated beverages. Harry Coll and James Morgan are in charge of this booth and are prepared at all times to serve soft drinks to everyone attending th show. The Seely exhibit is one of the best in the entire show and well merits the praise which has been bestowed upon it. The list of beverages exhibited comprises ginger ale, sarsaparilla, lemon soda, cream soda, root beer, birch beer, orange phosphate and raspberry soda.

The modes, processes and materials used in the production of the carbonated beverages manufactured by G B Seely’s Son are explained by the men in charge who are careful to point out that everything is properly tested and found to be absolutely pure before it is made use of. The result is that a line of goods is produced which the manufacturers claim cannot be excelled for quality or purity.”

G B Seely’s Son must have been an annual participant in the Food Show. An advertisement ten years later in the March 13, 1921 issue of the “Brooklyn Daily Eagle” said “Sample our Beverages at Booth at the Food Show.”

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Canada Dry acquired Seely’s in 1928. Under Wall Street Topics, a June 26,1928 article in the Milwaulkee sentinel stated:

June 25,1928 New York. Directors of Canada Dry Ginger Ale today voted to offer stockholders the right to subscribe to new stock at $60 a share on the basis of one new share for every ten held at present. The funds raised will be used to acquire G.B. Seely’s Son, Inc…the purchase price has not been announced.

Canada Dry was still using the Seely name in advertisements in 1929: “Seely’s Delicious Beverages, incorporated, owned and operated by Canada Dry.” Around this time they moved from their long time W 15th Street address to 625 W 54th Street but continued to be listed separately in the NYC Directories through at least 1932. It’s not clear when Canada Dry dropped the Seely name.

Today the West 15th Street addresses are incorporated in a large 20th century apartment building.

The bottle I found is machine made (28 oz) with the “Inc” embossed after the name, which puts it in the vicinity of 1914 or later. The back of the bottle is embossed with their trademark picture of a bartender pouring drinks. Frank Seely filed the trademark application on July 11, 1905 (No. 10,063). In the application he stated that it had been in use since 1870.

 

Geo. Schneider & Co., 181-183 Stockholm St., Brooklyn

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According to the 1900 census records, George Schneider, founder of Geo Schneider & Co., was born in Germany and immigrated to the United States in 1889 at the age of 12.

His May 6, 1939 obituary, printed in the Brooklyn Daily Eagle, states that, at the time of his death, his company was the largest independent maker of carbonated beverages in New York City. The obituary goes on to say:

A native of Germany, Mr. Schneider came to this country as a young man and started his beverage concern 40 years ago. From a small beginning the firm expanded several times and now occupies a large plant at the Stockholm Street address.

The first time he appears in the Brooklyn City Directories was in 1902 with the occupation “waters” and a home listing of 1465 Dekalb Avenue. He was also listed in the 1903 Trow Business directory of Brooklyn under “mineral water” at 1465 DeKalb. In the 1906 Brooklyn City Directory he’s listed for the first time at 181-183 Stockholm. The business remained listed at that address into the 1960’s.

In a 1909 issue of the “American Bottler” it stated:

The Mineral Water Establishment of Geo Schneider & Co, 183 Stockholm St, Brooklyn, burned on Friday July 30. Seven horses perished and an automobile fell prey to the flames. Damage about $ 5,000. Not insured.

Geo Schneider was one of many Brooklyn and Long Island Bottlers of Beverages that “patriotically contributed” advertising space in the June 27, 1918 edition of the “Brooklyn Daily Eagle” that contained a plea from Uncle Sam to Brooklynites to sign a pledge card to purchase war savings stamps to fund the war effort.

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A 1922 advertisement In the Brooklyn Eagle stated that they were “manufacturers of Hygienic Ginger Ale” and in a December 31, 1938 advertisement wishing “seasons greetings” to friends and patrons they called themselves “The Ginger Ale House of Brooklyn.” By this time they had apparently bought the adjacent building and were listing their address as 171-183 Stockholm Street.

The management of the company after Schneider’s death in 1939 is not clear but through the 1950’s the business was quite innovative. One of their advertisements from the early 1950’s touted diet soda decades before it became fashionable. Another advertised a coffee flavored soda.

    

Today, 177 Stockholm Street includes several attached (common wall) buildings that could have been used by the business.

Although the business spanned the transition from mouth blown to machine made bottles, I’ve only found machine made ones (a 27 oz and an 8 oz). I’ve seen mouth blown examples on the Internet.

I’ve also found an example made later embossed simply Schneider Beverages. The Illinois Glass maker’s mark on the base indicates it was manufactured in 1931.

Jacob Ruppert Brewer, N.Y.

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Jacob Ruppert was the son of Franz Ruppert, a NYC brewer who owned the Turtle Bay Brewery. The 1865 NYC Directory lists Franz as a brewer at 192 E 45th St.

At the age of 10, Jacob began working in his father’s brewery before founding the Jacob Ruppert Brewing Company in 1867. His obituary, in May, 1915 provided an brief overview of the business up to that point.

As a boy of ten years Mr. Ruppert began his career as a brewer in the employment of his father, Franz Ruppert, in this city. Later he started his own brewery in a building hardly fifty feet square, with no machinery. His establishment now has an annual capacity of 25,000,000 barrels. It contains four of the largest brew kettles ever built up to the time of its construction, each of which is composed of 200,000 pounds of copper and has a capacity of 25,000 gallons.

In the 1869 NYC Directory, the Ruppert Brewery address is listed as Third Avenue, near 91st Street. Beyond 1870, the Brewery address is continuously listed as 1639 Third Avenue.

Ruppert’s brewery and George Ehret’s brewery were located adjacent to each other in Yorkville. By 1879, Ehret’s Hell Gate Brewery was the largest in the country and Ruppert was 7th largest. Ultimately their combined operations covered the four blocks from 90th to 94th Street between 2nd and 3rd Avenue. The Hell Gate Brewery shut down in 1929, before the end of Prohibition, and in 1935, it was purchased by the Ruppert Brewery.

Ruppert’s son, Jacob Jr, was also in the business and by 1890 he was serving as the Brewery’s general manager. When Jacob Sr died in 1915 he took over the operation and ran it until his death in 1939. At the same time Jacob Jr was running the Brewery he became an owner of the NY Yankees and he was the president of the team when they acquired Babe Ruth, built Yankee Stadium and won their first championship.

The brewery registered three labels with the United Stated Patent Office on April 14, 1908. They were:

14,137 – Jacob Ruppert Extra Beer

14,138 – Jacob Ruppert Ruppiner Beer

14,139 – Jacob Ruppert Knickerbocker Beer

I found each of these labels and a fourth, Jacob Ruppert Metropolitan Beer, in a 1911 advertisement that provided pricing information.

Their flagship beer was Knickerbocker. I’m not sure when they started using the name Knickerbocker but I haven’t seen an advertisement for Knickerbocker that I can date prior to the 1908 Label Registration date. Their slogan was “The Beer That Satisfies.” Advertisements as early as the one below from October 1909 contained the slogan and they continued to use it up through the early 1930’s.

The beer survived Prohibition and in fact an April 6, 1933 advertisement for Knickerbocker Beer signaled the end of Prohibition for Ruppert:

To many of the fathers and Grandfathers of this present generation of New Yorkers the return of Knickerbocker Beer must be like the home coming of a genial friend, absent for a while from his native place, but never wholly forgotten…The rare unforgettable flavor is back again – all the zest and the sparkle, the tonic qualities and the wholesome delight that made the Knickerbocker beer of their youth the favorite of taste wise New Yorkers is yours today!

According to “Beer in America, The Early Years”, during Prohibition, Ruppert failed to modernize his plant. This coupled with the increased competition by the national brewers put the Ruppert Brewery in a vulnerable position and the brewery ultimately closed in 1965. The Poughkeepsie Journal reported the closing in their January 2, 1966 issue.

The Jacob Ruppert Brewery, a landmark in the Yorkville section of New York City ceased operations Friday.

The Ruppert beer will continue to be brewed by Rheingold Breweries, Inc., which paid $12 million for the trademark, formula and equipment.

Two years ago the brewery made known plans to build a plant near Carmel, Putnam County, but difficulty is assuring an adequate water supply, among other things, caused these plans to be abandoned.

There’s no sign of the brewery complex today. The entire area from 90th Street to 94th Street between Second and Third Avenue consists entirely of modern high rise buildings.

I’ve found quite a few Ruppert bottles over the years, both tooled crowns and machine made versions of the same export style embossed “Jacob Ruppert Brewer New York” in a small circle at the base of the neck. The brewery certainly preferred the export style bottle as evidenced by their advertisements.

I’ve seen blob top finishes on the Internet but have never found one.

 

Premier Bottling Works, 301 E 107th St., N.Y.

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The business bottled soda and apparently started in the early 1920’s. It was listed in the 1922 NYC Directory at 301 E 107th St. but not listed in the 1918 NYC Directory or the 1919 Trow NYC Copartnership and Corporation Directory. Sometime in 1923 the business moved to 150 East 108th Street and remained listed at that location through at least 1932. Information after 1932 is sketchy but the business was not listed in 1948. Several early directories list the name of Sol Novom with the business.

East 107th Street no longer exists in this area. The former right-of way is now within the limits of a large apartment complex.

The bottle I found is machine made (27 oz) with the embossed 107th Street address. This dates it to the early 1920’s, prior to 1923. I’ve also seen an 8 oz slug plate version on the Internet, also machine made.

Plant & Ahrens, Inc., 212 Evergreen Ave., Brooklyn, N.Y.

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The 1922 Copartnership and Corporation Directory for Brooklyn and Queens listed the Business of Plant & Ahrens, Inc., 212 Evergreen Avenue, as mineral waters, Capital $30,000. The directors were listed as Humphrey L and Edward J Plant and O. Fred Ahrens.

The business of Plant & Ahrens, 212 Evergreen Avenue, mineral waters, was listed in the Brooklyn Telephone Directories from 1920 to 1928. They were not listed in the 1917 Directory so the business probably started in 1918 or 1919. In 1929 H. L. Plant was listed individually at 212 Evergreen Avenue as mineral waters, but the company was no longer listed. By 1930, neither Plant or the business were listed.

Humphrey L. and Edward J. Plant and O. Fred Ahrens appear to be the sons of two long time Brooklyn mineral water businessmen.

  • O. Fred’s father, Henry Ahrens was listed in the 1899 and 1907 Trow Business Directory under soda water and later in a 1917 issue of the American Bottler, all at the 212 Evergreen Avenue address.
  • Edward J Plant’s obituary states that he was the son of Humphrey Plant who was engaged in the soda water business in Brooklyn for many years with the firm of Plant Bros. and that Edward J. was associated with the beverage firm with his brother, Humphrey L Plant. The father, Humphrey Plant was an initial director of the Long Island Bottlers Union established in 1895 and in 1904 was named president. Plant Bros. was listed in the 1890 Lains Business Directory under mineral water and Humphrey Plant was listed in the 1899 Trow Business Directory under mineral water, both at 101 Pearl Street. The 1907 Trow Business Directory listed him at 146 Pearl Street. (On a side note, the 101 Pearl Street address was acquired by NYC in and around 1905 as part of the Manhattan Bridge construction, requiring the move to 146 Pearl)

Today, 212 Evergreen Avenue is a renovated two-story brick building with a garage door entrance. Streeteasy.com indicates it was built in 1931, a year after Plant & Ahrens vanishes from the directories.

The bottle I found is machine made (27oz) and fits with a 1920’s manufacture.

Pflug & Ackley, Hempstead, L.I.

 

   

Plug & Ackley was mentioned in a story entitled “Old Timers Carry On at Hempstead,” printed in the June 26, 1940 edition of a newspaper called the Nassau Daily Review Star.

The late Henry E. Ackley and Daniel Plug established Plug and Ackley’s Beverage Company in 1880. Their sons took over the business at a later date and now the business is being operated by the third generation.

In the 1890 Lain’s Business Directory under Hempstead, Pflug & Ackley was listed as a bottler at 33 Greenwich. The “Annual Report of the Factory Inspectors of the State of New York in both 1899 and 1900 indicated the business had 6 employees during that time, all male. Through at least the early 1930’s the plant remained at the 33 Greenwich address.

A Pflug and Ackley advertisement carried in several issues of the Nassau Post between May and July of 1914 contained a photograph of their “Bottling Department and Sales Rooms in Hempstead L.I.”

The advertisement went on to list a wide range of beverages that were bottled by the company at the time. It included rye, bourbon and scotch whiskeys, gin, bitters, brandies, ales and porters and mineral waters and vichy water.

An article under the Headline “Makes Good Beverages” in the December 17, 1925 edition of the Hempstead Sentinel provided a snapshot of the business at that time.

One of the oldest established firms in Hempstead is the Pflug and Ackley bottling works at the corner of Greenwich and Prospect Streets. The name has been synonymous with good beverages extending over nearly three generations. At the present time the business is managed by William H Ackley, who has a reputation for progressiveness.

Mr. Ackley keeps pace with all the newest methods, particularly those for the manufacture of the purest of products under the best sanitary conditions. He has recently installed machinery that has done away with much of the labor of human hands.

Mr. Ackley reports that although he is daily securing a large quantity of cider for the holidays there is such a demand for it that his delivery trucks are kept busy filling the orders of customers.

There was a P&A advertisement in the same December 17,1925 issue of the Hempstead Sentinel for Russet Apple Cider.

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A series of advertisements within several issues of the “Brooklyn Daily Eagle” between June and August of 1920 named them as the local Nassau County bottler for Ward’s “Orange (and Lemon) Crush.

There were also P&A advertisements for Orange Crush in at least two May, 1923 issues of the “Hempstead Sentinel”.

By 1938, the company had apparently changed its name to the Ackley Beverage Company. I’ve found shards of a bottle embossed Ackley Beverage Co, Hempstead NY on the base that includes a 1938 embossed date. The embossing is very similar to the Pflug & Ackley embossing.

33 Greenwich Street does not exist today nor can I find Prospect Street in Hempstead. The address would have been located near the intersection of Greenwich and Peninsula Blvd and was most likely acquired when Peninsula Boulevard was widened to its present configuration.

This business spanned the conversion from mouth blown to machine made bottles and I’ve found both types. Mouth blown ones include two blob tops,  a champagne style beer (12 oz) and a large 27 oz, and several 8 oz tooled crowns, one embossed with the year 1917, another with 1918 and still another with 1919. Machine made finds include a 27 oz bottle embossed with the year 1926 and a 6 oz Orange Crush.

The Orange Crush bottle has the P&A monogram embossed on the base. I’ve also found a small 6 oz machine made bottle embossed “Ackley Beverages Hempstead NY” that probably dates to the 1930’s.

 

PABST

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The Pabst Brewing Co dates it’s origins to a brewing company founded in 1844 by Jacob Best. A brief history of the Best Brewing Company includes:

  • The original brewery called the Empire Brewery and later, Best and Company was located on Chestnut Hill Street in Milwaukee Wisconsin.
  • Jacob Best’s son Phillip took control of the brewery in 1860.
  • In 1863 Frederick Pabst, a steamship captain and son-in-law of Phillip Best bought a share of the Phillip Best Brewing Co.
  • In the 1870’s Frederick Pabst becomes president.
  • In 1874 the Phillip Best Brewing Co was the nation’s largest brewer.
  • In 1875 they began bottling a lager beer they branded “Best Select” that they had been brewing since the 1860’s.

In March, 1889 the name of the company was changed to the Pabst Brewing Company. The following notice, announcing the change, appeared in several March and April issues of the “Weekly Wisconsin” a Milwaukee newspaper.

Not long after, by 1890, the first references to their signature beer, Pabst Blue Ribbon began to appear.

It was only a year or so later that Pabst established themselves in New York City. Locally, the first listing I could find for the Pabst Brewing Company was in the 1891-92 NYC City Directory at 374 Washington. The first New York City advertisement I could find was in the April 25, 1892 edition of the New York World. The advertisement showed Pabst beating Anheuser-Busch in comparative sales in 1891, calling themselves the “most popular beer ever placed before the public.” You have to appreciate their selective use of font size to help make their point!

One of the first national brands, Pabst apparently tried pretty hard to sell themselves in New York City as “local.” In several May and June 1897 issues of the Brooklyn Daily Eagle, they published several different full-page advertisements that stressed, among other things, that they bottled their beer in New York City and were in fact a “local institution.”

WE ARE A LOCAL INSTITUTION

We have our own branch establishment here and WE ARE THE ONLY WESTERN BREWERY WHO BOTTLES BEER FOR THE NEW YORK MARKET UNDER THEIR OWN ROOF AND INTELLIGENT SUPERVISION. We have 117 employees in New York. We purchase large amounts of supplies from New York. We spend with New York business houses, publishers and for rent for our various establishments enormous sums, indeed sums far in excess of the volume of local business. We are therefore a local institution in every sense of the word, a home institution to the Metropolitan district. This feature should be remembered.

The following year, in 1898, they changed their listed address to 606 W 49th St (Between 11th and 12th Avenue) where they remained through at least 1919. The NY manager in these early years was named Eugene Schlep who was listed as a company director in the NYC Copartnership and Corporation Directories from 1900 to 1919.

A January 26, 1911 advertisement in the Brooklyn Daily Eagle stressed the value of Pabst Blue Ribbon as a food and also demonstrated that PABST had started using bottles with crown finishes by this time.

With the advent of Prohibition, the Pabst Brewing Company was dissolved and the newly formed Pabst Corporation went off in other directions. A December 8, 1920 article in the New York Times told the story.

The Pabst Brewing Company which, until the advent of prohibition, was one of the world’s greatest breweries, passed out of existence today when the Pabst Corporation, with a capital of $5,000,000 was formed, dissolving the old company.

H.J. Stark, President of the brewing company, announced that the concern was a thing of the past and that the corporation would “manufacture, sell and generally deal in goods, wares, etc…

The Pabst Brewery is still operating on a small scale selling and manufacturing near beer. Milwaukee does not take kindly to near beer and business in this commodity is negligible.

One area that Pabst moved into was cheese production selling more than 8 million pounds of “Pabst-eff” cheese.

When prohibition ended the company went back to selling beer and the cheese line was sold to Kraft. A March, 1934 advertisement for Pabst Blue Ribbon Bock Beer visually signaled the end of Prohibition and the return of their beer with the image of a jumping ram and the phrase “a single leap through 15 years”.

The very bottom of the advertisemnt refers to local distributers so it appears they were no longer bottling their own beer locally. The post Prohibition Telephone Directories confirm this. PABST is not listed in the 1935 Classifieds under beer or brewers. In 1940 they’re listed under brewers but as the PABST SALES COMPANY. They were located on Hudson Street.

Today PABST is a holding company contracting for the brewing of over two dozen brands from defunct companies. Some of the brands I recognize include Ballantine, Heileman, Lone Star, Piel Bros, Olympia, Falstaff, Schaefer, Schlitz, Schmidts and Strohs.

W 49th St between 11th and 12th Avenues is now primarily occupied by a modern warehouse type building housing a Federal Express Shipping Center.

I have found two different type bottles, both machine made. One is a brown champagne style, the other a green export style. They are most likely in the 1910 to 1920 time frame.

 

 

New York Bottling Co., Inc., New York

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The New York Bottling Co., Inc was established in 1914. According to the January 15, 1915 Issue of the American Bottler:

A consolidation of the following prominent New York City bottling concerns took place on April 1: A. Ludorff, S.A. Ludin & Co., (New York Bottling Co), W.E. Seitz & Co., John F. Hughs, Henry Kracke (Globe Mineral Water Co) and the A. Liebler Bottling Co. The new company is called the NY Bottling Co., Albert Ludorff is president and J. E. Ludin is Tres.

The NYC Copartnership and Corporation Directories for 1915 and 1919 listed the consolidated company as the New York Bottling Co, Inc. (NY), Albert Ludorff Pres, John E Ludin Tres and R E Schoder Sec. Capital $750,000. 532 W 20th, 417 E 90th, 402 w 126th. Note that the 126th St address is the former address of the A Liebler Bottling Co.

In the 1922 NYC Directory, the company address was given as 502 – 514 W. 45th St and they remained there until moving to 118 N 11th St in Brooklyn sometime in the early 1930’s.

The New York Bottling Company name dates back to the late 1870’s or early 1880’s. It was located at 160 S 5th Avenue up until 1896 when they moved to 622 West 55th Street. Around 1900 it appears that they were acquired by S.A. Ludin & Co. one of the firms included in the 1914 consolidation. From 1900 to 1914 the NY Bottling Co was listed as a registered trade name of S A Ludin & Co. at the following addresses: 620 W 55th St (1900 to 1901) and 514 W 36th St (1902 – 1914).

Early Directories list the other members of the consolidation at the following addresses:

  • Ludorff & Macke – 517 W 57th St – (1897 Business Directory)
  • W E Seitz & Co – 310 E 82nd St – (1897 Business Directory)
  • A Liebler Bottling Co – 403 W 126th St – (1897 Business Directory)
  • Globe Mineral Water – 144 Lincoln Ave – (1909 Copartnership and Corporation Directory)

The bottle I found is machine made (9oz) with the “Inc” added to the Company name. This dates it no earlier than the 1914 consolidation.

Mutual Bottling Co., 127-129 Boerum Place, Brooklyn, N.Y., Diamond Sparkle Beverages

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It appears that The Mutual Bottling Co and the business of Buttling and O’Connell were tied together, if not one and the same. Both were located at the same address, 127 to 131 Boerum Place. My impression is that Buttling & O’Connell manufactured mineral water and the Mutual Bottling Co. bottled it.

The first listing I can find for Buttling and O’Connell, 129 Boerum Pl, was as a Mineral Water manufacturer in the 1899 Trow Business Directory for Brooklyn and they were also listed under mineral water in the Annual Report for the Factory Inspections of New York State 1899 and 1900 with 10 male employees. Prior to that, James O’Connel was listed individually at the Boerum Place address going back to the 1880’s. Avery Buttling was first listed individually at that location in 1899.

I can’t find the Mutual Bottling Co listed in the Brooklyn Directories until 1903 but I did find a business card from August of 1897 in the Brooklyn Daily Eagle that contained both business names.

Based on this I’d say 1897 was probably close to the start of the business. The Copartnership and Corporation Directory of the Boroughs of Brooklyn and Queens 1913-1914 named Avery Buttling and James O’Connel as principals in Buttling & O’Connell and just James O’Connell as a principal of the Mutual Bottling Co. Both were still located at 127 Boerum Place.

Advertisements in the October 6, 1912 and October 9,1915 issues of the Brooklyn Eagle listed Buttling and O’Connell and Mutual Bottling Co together as manufacturers and bottlers of mineral water and carbonated beverages. The 1915 ad stated “Specialties: Sparkling and Pure Diamond Spring Water, Extra Ginger Ale, Extra Lemon Soda, Extra Sarsaporilla, Extra Club Soda.

Mutual Bottling Co was also one of many Brooklyn and Long Island Bottlers of Beverages that “patriotically contributed” advertising space in the June 27, 1918 edition of the “Brooklyn Daily Eagle” that contained a plea from Uncle Sam to Brooklynites to sign a pledge card to purchase war savings stamps to fund the war effort. O’Connell was listed as President of the Mutual Bottling Co.in the advertisement.

The Mutual Bottling Co. incorporated in 1921. The May 1921 issue of “The Beverage Journal” reported:

The Mutual Bottling Co has incorporated with a capital of $16,000 to make non-alcoholic beverages. The incorporators were Louis Ruskin 307 Smith St, SS Levy 134 Bergen St and Sam Ash 115 Court St Brooklyn.

James O’Connell appears to be out of Mutual at this point and the 1922 Copartnership and Corporation Directory of Brooklyn and Queens showed the business of Buttling & O’Connel as dissolved.

The Mutual Bottling Company remained listed in the Brooklyn Directories up until about 1930.

Today, the east side of Boerum Place between Dean and Bergen Streets consists of modern day apartments buildings.

The machine made (27 oz) bottle I found is embossed “Diamond Sparkle Beverages.” It’s probably from the late teens and most likely contained the sparkling diamond spring water mentioned in the 1915 ad above.