Winsor & Newton, London

Established in 1832, Winsor & Newton quickly grew to become one of the main suppliers of art related materials in the world, manufacturing a wide array of items that included oils, alkyds, watercolors, acrylics, pastels, brushes, canvases and papers.  Today, the business remains a major player in the art industry.

Originally established at 38 Rathborne Place in London, the company’s history in Britain is documented in great detail by the U. K.’s National Portrait Gallery. Excerpts from that history are presented below.

The business was founded in 1832 by two childhood friends, William Winsor (1804-64), chemist and artist, and Henry Charles Newton (1805-82), artist.

In 1837 Winsor & Newton acquired a varnish factory at King’s Cross and also took premises at Blackfriars for the grinding of oil colors. These facilities were replaced or extended in 1844 when they set up a steam power factory in Kentish Town, known as the North London Colour Works which continued in use until 1938.

William Winsor’s partnership with Newton was dissolved from 31 December 1864, some months before his death. His son William Henry Winsor (1831-79) inherited his father’s share of the Winsor & Newton business, which was subsequently purchased by Newton.

Winsor & Newton became a limited company in 1882, shortly before Henry Charles Newton’s death. The signatories to the company’s Memorandum of Association in 1882 were Henry Charles Newton, his son Arthur Henry Newton, his son-in-law Arthur Anderson West, Robert White Thrupp and William Winsor’s nephew, William John Winsor.

Winsor & Newton’s canvas, brush and woodwork manufacturing facilities were relocated to Wealdstone in Harrow in 1898, with the color works following in 1937 and head office in 1938. Brush making was moved to a new factory at Lowestoft in 1946.

The last family member to act as a director of the company was Guy Newton, great-grandson of the founder. Winsor & Newton became a public company when it floated on the stock exchange in 1957. It acquired Charles G.Page of Tottenham, maker of toy metal paint boxes in 1963. Winsor & Newton Ltd itself was acquired by Reckitt & Colman in 1976. In 2006 Winsor & Newton was owned by the Swedish based ColArt.

Less than 20 years after the company’s inception advertisements for their products began to appear in United States newspapers. The earliest advertisement I could find, published in the April 16, 1851 edition of the Vermont Family Gazette, provided a menu of available Winsor & Newton materials under the heading “Fresh Importations.”

The advertisement was prepared by the firm of M. J. Whipple of Boston, Massachusetts who described themselves  as “importers of artists’ and drawing materials in every variety.” Up through the late 1880’s the company apparently used import firms like Whipple to distribute their products in the United States.

In New York City, it’s likely that one of the first companies to import their materials was Masury & Whiton. Both a manufacturer and importer of artists’ materials, they were associated with Winsor & Newton dating back to 1857/1858 and possibly earlier under their former name of Masury & Weeks.

The New York Sketch Book and Merchants Guide, dated 1858, included a description of Masury & Whiton that made reference to their relationship with Winsor & Newton.

In artists materials Messrs. Masury & Whiton are probably the largest in the United States. It is a general depot for artists’ materials for the trade, of any and every conceivable description.

The assortment of goods comprises, white lead and zinc paints, colors and brushes; materials for house, ship, and sign painting; for painting in oil colors – brushes, palettes, palette knives, easels, chairs, tents, boxes, etc.; materials for daguerreotypists, lithographers, et id genus omne; including a constant and full supply of Winsor & Newton’s celebrated oil and water colors, canvases, moist water colors in tubes and pans, mill boards, etc.

Having agents in Paris and London, this firm has unequaled facilities for the importation of goods, while there own manufacturing resources enable them to supply, either in large or small quantities, any article connected with plain, fancy or ornamental painting…

The 1858 Sketch Book and Merchants Guide went on to say that, at the time, Masury & Whiton maintained a commodious factory in Brooklyn and a warehouse situated at No. 111 Fulton Street and No 50 Ann Street, having a front on each Street.

This Masury & Whiton advertisement referencing Winsor & Newton was dated June 1, 1859 and appeared in several 1859 editions of the Carlisle (Pa.) Weekly Herald.

Other New York City area importers of artists’ materials that advertised Winsor & Newton materials were C. W. Keenan and M. H. Hartmann. Both advertised Winsor & Newton art materials in the mid to late 1880’s. C. W. Keenan was a Brooklyn firm that at the time was located on the corner of Fulton Street and Jay Street. Their advertising items quite often appeared in the Brooklyn Daily Eagle.

Hartmann was located in Manhattan at the corner of 12th Street and Fourth Avenue. This advertisement appeared in the January 9, 1886 edition of Home Decoration.

According to the U. K.’s Portrait Gallery, by 1889 Winsor & Newton had established a company presence in New York City. That being said, I can’t find a NYC directory listing for them until 1897. Adding to the confusion, according to his 1926 obituary, the company’s long time New York manager, Louis A. Munkelt did not arrive in the United States until 1894. Based on this information I think it’s safe to conclude that by the mid-1890’s Winsor & Newton was operating in the United States.

This is further evidenced by the fact that at around this time the availability of their products, at least in New York City, was expanding from the artists specialty stores to include the City’s major department stores. In the mid-1890’s both Loeser’s and Abraham and Strauss had established artist departments and were advertising Winsor & Newton products, among others. In 1899 another major department store, H. Batterman’s followed suit. Their announcement was printed in the June 6 edition of the (Brooklyn) Standard Union.

The advertisement went on to say in part:

Artists will find here a large assortment of …WINSOR & NEWTONS OILS, WATER COLORS AND INKS.

By 1900 Macy’s had included Winsor & Newton materials in their advertising as well.

The first address I can find for Winsor & Newton’s New York operation was 88 Fulton Street where they were listed from 1897 through 1904. This advertisement from 1900, found in the July through September issues of a publication called The International Studio referred to it as Winsor & Newton’s American Office.

In 1905 their address changed to 298 Broadway, where they would remain listed through 1916.

In June, 1914 the business incorporated in New York as the “American Agency of Winsor & Newton, Inc.” The incorporation notice was published in the June 18, 1914 edition of the Brooklyn Daily Eagle.

Julius A. Munkelt was listed as one of the new company’s directors. Munkelt had been associated with the company’s New York operation for most, if not all of its existence. Prior to being named a director in the new corporation  he was included in their directory listings as either their New York manager or agent.

A year later another incorporation notice, this one published in the November 22, 1915 edition of the Eagle, announced that the company had apparently reorganized in New York under a new name, “Winsor & Newton, Inc., with no change in management.

Shortly after the second incorporation the company moved again. The 1917 American Art Annual listed their address as 31 East 17th Street. This 1924 advertisement highlighting their catalog reflected the new company name and address.

By the late teens it appears that long time New York manager Julius Munkelt had retired. (According to his obituary he had been with Winsor & Newton for 42 years) The 1918/1919 NYC Copartnership and Corporation Directory named Chas. V. T. Trickett and Adolph Stephani as directors with no mention of Munkelt.

According to the U. K.’s National Portrait Gallery the company remained in New York at various addresses until 1972. Those addresses included 31 Union Square  West from 1935 to 1949, 902 Broadway in the 1950’s and 881 Broadway in the 1960’s. By the early 1970’s they had moved across the Hudson River to Secaucus, New Jersey at 555 Winsor Drive.

The bottle I found appears to be a small ink. Mouth blown, it’s an inch and a half in diameter and a little less than three inches tall. It likely dates between the late 1800’s and early 1900’s, around the time the company transitioned their New York operation from Fulton Street to Broadway. This price list found in the 1908 edition of “A Manual of the Principal Instruments used in American Engineering and Surveying,” may provide a clue as to what it contained.

Embossing on the top of the bottle’s shoulder reads “WINSOR & NEWTON LONDON,” along with the company trademark.

The trademark was described in the company’s application filed with the United States Patent Office (7,133) on November 26, 1877 as “the representation of a sea lion.”

The U. S. trademark certificate was ultimately issued on March 25, 1879.

 

I’ve also seen the trademark referred to as a “heraldic lion” and a “griffin.”

 

S. S. Stafford, Inc.

   

Primarily known as an ink manufacturer, S. S. Stafford, Inc. was founded by Samuel Spencer Stafford. His February 16, 1895 obituary in the New York Times mentioned his early years as well as his entrance into the ink business sometime in 1858.

He was a graduate of Union College, and also of the Albany Medical College, but he did not practice medicine. When Dr. Stafford received his medical diploma, in 1849, the California gold fever was at its height, and Dr. Stafford went to San Francisco, where he remained until 1854. In that year he returned to New York, and four years later he engaged in the manufacture of  ink.

In the four year period between 1854 and 1858 the NYC Directories listed him as an accountant at 188 Pearl (1855-56) and an engineer at 54 William (1856-57). Then, according to an 1888 feature in “The American Stationer”

In 1858 S. S. Stafford bought the trade mark and stock of Conger & Field, who were the first to make a writing fluid in this country. Their business had dwindled to small proportions and it was not long before Stafford’s inks were better known than those of his predecessors.

Conger & Field was listed in the New York directories as “ink,”  and located at 212 Broadway (1856-57) and 52 William (1857-58 and 1858-59). The proprietors were Genet Conger and George W. Field. I have to believe that they became acquainted with Stafford sometime around 1857 when they were neighbors or possibly shared a building at 52 and 54 William.

After purchasing Conger & Field, the NYC directories, listed Stafford as a “stationer,” located at 42 Cedar St (1859 -60) and later as “ink” at 84 Cedar St.  (1860-61.) By 1861-62 he was listed at 11 (sometimes 10) Cedar St. where he remained until 1870.

During this time I’ve seen advertisements for “Stafford’s Combined Writing and Copying Fluid” as well as “Stafford’s Perfumed Violet Ink” but the company did not restrict itself to the manufacture of inks alone. Other products included an adhesive called “Stickwell & Co.’s Mucilage” and a leather preservative called “Caoutchoucin.”

Sometime in early 1870 the business moved to 218 Pearl Street where it remained until 1886. At that time, according to the 1888 “American Stationer” feature, he built a factory at 601 – 609 Washington Street.

The present manufactory, of which an illustration is given, was erected by Mr. Stafford in the Spring of 1887 upon land which he purchased.

It is a plain brick structure, five stories high, 75 feet wide and 80 feet deep. Including the basement there are six floors, all of which are used in the manufacture of Stafford’s inks and Stickwell’s mucilage. The establishment is fitted with the best machinery and appliances for turning out perfect and uniform goods.

After Samuel Spencer Stafford’s death in 1895, his son, William A.H. Stafford, took over leadership of the company. According to his obituary in the January 17, 1911 edition of the Brooklyn Daily Eagle, he had entered the business in 1872 at the age of 16.

The company apparently incorporated in New York sometime in 1903. The company was listed as a New York corporation in the 1904 NYC Copartnership and Corporation Directory with a capital of $250,000. William A H Stafford was named president, William B Montgomery, secretary and Robert Bachia, treasurer. Following William A H Stafford’s death in January of 1911, his son, William S Stafford assumed the presidency.

The company eventually outgrew their NYC building on Washington Street and by 1906 was leasing storage space in nearby buildings. Then in 1914 they moved the carbon paper and typewriter portion of the business to leased space at 129 – 135 Charlton St. According to an item in the March 28, 1914 edition of the “American Stationer:”

Owing to a great increase in its carbon paper and typewriter business S.S. Stafford, Inc. has moved that department to 129-135 Charlton Street. The quarters which the company has occupied for many years at 601-609 Washington Street are now devoted entirely to the making of writing inks and other well known specialties made by the concern.

Six years later, according to an April 1920 item in “Walden’s Stationer & Printer,” the company purchased three buildings adjacent to their Washington Street building effectively consolidating the business at that location. This provided them an address on both Washington Street and 622 Greenwich Street.

S.S. Stafford, Inc., manufacturers of writing inks and adhesives, located at 609 Washington Street, New York City, have recently purchased three buildings in the rear of their present premises. The additional space will be combined and connected with their present home, giving them 33,000 square feet of floor space and making the line covered by their buildings 94 x 184 feet.

The carbon paper plant operated by the company at 129 Charlton Street will be removed to the new building and also outside storage space which is being used will be relinquished as fast as the leases on the same expire.

“The new arrangements will greatly economize the handling of raw materials and enable us to take care of the enormous increase in our business,” the company said.

In addition to their New York location, this 1914 advertisement also mentioned a Toronto, Canada location. Other advertisements around this time included the Toronto address as 9 Davenport Road. Later, by the early 1920’s they also added a Chicago location at 62 West Kinzie.

Through the 1920’s their menu of products continued to expand. As evidenced by this advertising item in the June 10, 1928 edition of the “Austin (Texas) American Statesman,” much of the growth was fueled by the proliferation of the automobile.

The comprehensiveness of the Stafford output is witnessed by the following enumeration of their various lines, which include writing and copying inks, paste, mucilage, glue, indelible ink, show card colors, stamping inks, stamp pads, typewriter ribbons and carbon papers, furniture and automobile body polish, and 15 other chemical automobile products including radiator stop leak, penetrating graphite oil, cushion dressing rapid repair and engine enamel, gasket shellac, gasket cement, etc.

This menu of products not withstanding, there’s no doubt that the head of the product family was always ink and they made many different types. The “Stationary and Printing” section of the 1890 edition of “Seeger and Guernsey’s Cyclopaedia of the Manufacturers of the United States,”named them as manufacturers in the following subsections: Writing Inks, Carmine Ink, Colored Inks, Copying Inks, Indelible Inks, Rubber Stamp Inks, Safety Inks and Stylographic Inks.

In the teens and early 1920’s, the product that Stafford’s primarily advertised was called Stafford’s Commercial Writing Fluid. A March 15, 1919 advertisement in the Saturday Evening Post called it “The Ink That Absorbs Moisture From The Air” and was typical of their advertisements around that time.

Do you just buy “ink” – pallid liquids which write a sickly color – which soon corrode your pens – and which, worst of all dry up in your inkwell quickly, leaving a thick, clotted residue and caked particles on the side of the well?

Or do you insist on Stafford’s Commercial Writing Fluid – the ink that absorbs moisture from the air?

This peculiar property of Stafford’s Commercial is the reason why it is so slow to evaporate in the inkwell, why it continues to flow smoothly after ordinary inks have become thick and unfit to write with. This is one of the most important discoveries in the history of ink making. It means a real savings for you.

There’s another reason for using Stafford’s Commercial. It has a strength of color which inks have lacked since the dye situation became so involved. American color makers have at last solved the problem. For Stafford’s is brilliant blue when you write and turns permanent black in a few hours.

The following item regarding Stafford’s Commercial Ink appeared in the June 16, 1917 edition of the “American Stationer and Office Outfitter.” I was attracted by the historical perspective it provides of the World War I era and will let you decide whether or not it’s true or just advertising in disguise.

Romantic Journey of Torpedoed Letter

The following letter was recently received by W.S. Stafford, President of S.S. Stafford, Inc., manufacturer of Stafford’s inks, etc., of 103 Washington Street, New York. The original letter is now at the New York office and establishes the fact that the permanent characteristics of Stafford’s ink have not been affected by the exigencies of the war.

Dear Sir: – It may interest you to know that I sent a letter to my daughter in England, bearing date, February 25, 1917. The letter with the rest of the mail went down on the “Laconia” which was torpedoed. Some of the mail bags were washed ashore with the wreckage. The letters then, which had legible addresses were forwarded on their journeys, mine reaching my daughter. The writing in the letter is blurred but readable – the envelope which she returned to me to see shows the address perfectly clear, the ink not even dimmed, although it had a bath in sea water.

The ink I used was Stafford’s Commercial Fluid which I bought at the White House, S.F.

I was so pleased to see the address looking perfectly good after such a test, that I thought I would let you know about it.

(The date given the letter mentioned in the story is actually the date that the Laconia was torpedoed and in 2008 the wreck of the Laconia was found 160 nautical miles off the coast of Ireland, so I’m leaning toward advertising in disguise.)

In the early 1920’s the company added stamp pads to their menu of inks. An introductory item appeared in the September, 1921 edition of “Walden’s Stationer and Printer”

The S.S. Stafford Company has recently started the manufacture of stamp pads on a strictly quality basis. Only the finest quality of felt blotting paper and nainsook enter into the manufacture of these pads, while the inks with which they are saturated are made with the finest dyes obtainable in a glycerine solution insuring the longest life possible.

As the use of fountain pens decreased, it was probably the addition of stamp pads that kept the company in business. They’re still listed  at their long time location (Office: 622 Greenwich and Factory: 609 Washington) in the 1960 Manhattan telephone directory.

According to his obituary, William S Stafford was still president of the corporation at the time of his death on November 6,1943. It’s not clear who ran the company after he passed away. One internet source mentions that Stafford’s was acquired by the R.T. French Company in the late 1970’s but I haven’t been able to confirm this.

Today 603 Washington Street appears to be the original building constructed by Stafford in 1887 (although streeteasy.com states it was built in 1880) . It’s now a residential cooperative.

   

Currently 622 Greenwich Street is also a residential cooperative called “The Stafford.”

According to city realty.com it was built in 1881. It’s likely one of the three buildings purchased by Stafford when they consolidated in 1920.

The bottle I found is machine made with 8 oz. embossed on the shoulder. Most likely a bulk ink bottle, it resembles a labeled Stafford bottle for sale on the internet.

    

S. M. Bixby

 

The S. M. stands for Samuel Merrill Bixby. His company, S M Bixby & Co., started in 1860 and was in business for over 60 years. They manufactured ink and glue items but their main product was shoe blacking and polish.

The  February 7, 1920 issue of the Brooklyn Daily Eagle featured S. M. Bixby & Co. in a series called “The Wonders of Brooklyn.” Much of the information it contains is the product of an interview with Theo W Rich, manager of Bixby’s export department at the time.

It was back in the year 1860 that Samuel M Bixby began to make shoe polish in the basement of his shoe store on 8th Ave., in old New York. At that time the people of the United States were mostly dependent on foreign-made shoe blackings, which were imported in large quantities. One that was quite popular was applied with a flat stick – one end embedded in the cork – and then rubbed furiously with a heavy brush to obtain a shine. The directions on another, a crumbly cake-like substance, urged our ancestors to “take a piece the size of a pea” with no hint of whether they had reference to petit-pois or marrow fats, and no distinction between sizes 3 1/2 B and 9 shoes. Were the members of the present generation compelled to use such stuff, after a taste of the niceties  of modern invention, the air would become blue with piratical execration.

The founder of our industry was bent upon improvement and uplift. The spontaneous popularity achieved by his product made his shoe business an affair of minor importance, and he forthwith engaged exclusively in the manufacture of shoe polishes in modest quarters at the corner of Washington and Dey Streets. After more than twenty-five years of steady increase in the business, a removal was made to a large factory building on Baxter Street near Canal where the output assumed such proportions that another removal became necessary.

It was then that the citizens of Brooklyn beckoned kindly, and we negotiated the purchase of this building, formerly a shoe factory, together with a large area of unimproved property adjoining it at the rear. This was in 1910.

The NYC directories confirm much of this story.

  • Between 1863 and 1865 Samuel M Bixby was listed at 475 Eighth Avenue with the occupation “shoes”
  • From 1867 up through 1886 the S.M. Bixby & Co. was listed with the classification of blacking. The address over this period was listed as either 74 Dey or 173 Washington (corner of Washington and Dey).
  • Between 1886 and 1888 their address changed to 194 Hester (corner of Baxter) and the business was listed there through 1910.

Kings Handbook of New York City, published in 1892, included a section on S.M. Bixby & Co which included a photograph and description of the Hestor Street operation.

The particular articles by which S.M. Bixby & Co. have won their reputation are “Three Bee” Blacking and “Royal Polish” the former a paste blacking for men’s boots and the latter a liquid dressing, for restoring the color and gloss to ladies’ and children’s shoes. The building in which these goods are manufactured is an imposing six-story structure, supplied with machinery and appliances necessary for the business, and is the largest one in existence devoted exclusively to the manufacture of shoe-blacking. It is located at 194 and 196 Hester Street, adjacent to the busiest part of Broadway, and one block from Canal and Centre Streets. The salesroom and offices of the company occupy a portion of the second floor, while the shipping department and stockrooms are on the main floor. The remainder of the space in this immense building is divided into various departments, where the compounding and putting up of the blacking is done. In all departments the manufacture is an interesting one, and furnishes employment to upwards of 150 hands. It is not alone the excellence of their blackings and dressings and the convenient and perfect form of putting them up, that have given S.M. Bixby & Co. the leading position they occupy today in their especial line, but their persistent and novel methods of making the merits of the goods known, and a display of an unflinching determination to be always abreast of the times.

Sometime around 1910/1911, the company moved to the Brooklyn factory which was located on 2nd Avenue at 45th and 46th Streets. In addition, they also utilized portions of two buildings in Bush Terminal for storage purposes. The Brooklyn Daily Eagle feature described the Brooklyn plant this way:

Equipped with electrical power, well-arranged mixing utensils and a labyrinth of labor-saving machinery, this plant has hummed its daily note of inspiration to its army of contented workers during the ten years that have elapsed since the Bixby organization made Brooklyn its home. The operation of the various mechanical departments make interesting moving pictures to which must be added the swish of steaming kettles, the rumble of the presses that stamp out the tin boxes, and the never ceasing jingle and rattle of glass bottles in which “Jet Oil” and “Royal Polish” for black shoes, “AA Brown for brown shoes and “Shu-Wite” canvas shoe cleaner are filled. Imagine , if you will, the filling of these bottles by an expert operator, whose cleverness enables her to pick up empty ones and remove those that have been filled at the rate of 34 to 36 per minute and meanwhile tell her coworkers of the fun she had at a dance the night before.

Samuel Bixby was the president of the company up until his death on March 11, 1912. His cousins, Samuel A. Bixby and Willard G. Bixby continued to run the company after his death. Both are listed as president at various times between 1912 and 1920.

Bixby was an innovative marketer and as far as I can tell, one of the first to create what we might call today a “rewards” or “incentive” program.” The program was described in the November 28, 1894 issue of the “Boot and Shoe Recorder”

A couple of years ago S.M. Bixby & Co., published a neat little book of “Home Songs” which at once became popular, for it contained a number of prime old favorites which our mothers used to sing. The plan was to send this book to any person who would send to them a label from a box or bottle of their blacking or dressing, and six cents. As an advertising scheme it was a most pronounced success, and numbers two, three and four followed. Each contained sixty-two pages, words and music of such songs as were worth singing, and societies, glee clubs and families sought and used them. Edition after edition has been printed since that time. The firm made special arrangements with shoe dealers who handled “Royal Polish,” “Three Bee Blacking,” and “Santinola” which enabled them to sell much more by offering these books as premiums, furnishing them with sample of the “Home Songs.”

In 1920 or 1921, the F.F. Dalley Corporation gained control of S.M. Bixby & Company. According to the September 23, 1922 issue of the American Investor:

The F.F. Dalley Corp’n was incorporated March 23, 1920, under the laws of New Hampshire, and began business Jan. 1, 1921. Through ownership of capital stock, this Corporation controls F.F. Daley Company, Inc., S.M. Bixby & Co., Shinola Company, Munroe Novelty Co., Thermokept Corporation, F.F. Dalley Co. of Canada, Ltd., and Morris Howard Realty Company.

At the time, the F.F.Dalley Company, S.M Bixby & Co., and the Shinola Co. were the largest shoe polish manufacturers in the United States. Later, in the late 1920’s or early 1930’s, the names Bixby and Shinola  resurfaced as the “2 in 1 Shinola-Bixby Corporation.”

The last individual listing that I can find for S.M.Bixby & Co. is in the 1924 directory at the 2nd Avenue location in Brooklyn.

As far as I can tell, none of the Bixby buildings located in Manhattan still exist today. The former Washington Street/Dey Street intersection is now located within the new World Trade Center complex and no longer exists. The Brooklyn location on 2nd Avenue may still exist as 201 46th Street. It’s a five-story manufacturing building built in 1900.

I’ve found three different types of Bixby bottles over the years. One is their uniquely shaped bottle with a March 6, 1883 patent date embossed on the front and Bixby, with an oversized “X” embossed on the base.

 

Developed for liquid blacking and called “Bixby’s New Bottle and Combination Stopper for Sponge Blacking,” the reasoning behind its design was explained in an advertising card for Bixby’s “Royal Polish.”

The bottle has a broad base and will not upset easily; the mouth has a wide projecting flange, and an air chamber below to prevent the overflow of the liquid in taking out and putting in the sponge, which perfectly insures cleanliness.

I’ve found both aqua and brown versions of this bottle.

The second type is shaped like a rectangular medicine but with rounded sides and the third is a cone ink with Bixby embossed on the base. All are mouth blown.