John F. Trommer purchased the recently built plant of Stehlin and Breitkopf in 1896. Prior to that he served as William Ulmer’s brewmaster. After his death in1897, his son George took over and grew the business.
The Brooklyn Daily Eagle announced that the business had incorporated in their August 3, 1897 Edition under the heading “New Brewing Company.”
Albany N.Y., August 2 – The John F Trommer Evergreen Brewery Company of Brooklyn was incorporated today with the secretary of state with capital stock of $175,000. The directors are George F Trommer and Caroline Trommer of Brooklyn, William G Ringler, Lorenz Zeller and Edward Michling of New York City.
George Trommer continued to be listed as President and Caroline Trommer as Treasurer in the “Copartnership and Corporation Directory” of the Boroughs of Brooklyn and Queens 1913-1914.
They were one of just a few breweries to make an all-malt beer with 100% barley and wheat malt and hops (no other additives like corn, rice, cane sugar, etc.).
In addition to the Brewery, the Evergreen Complex, located at 1632 Bushwick Avenue (corner of Conway) included a restaurant and beer garden. An advertisement in the October 5, 1907 issue of the Brooklyn Daily Eagle provided actual photographs of the beer garden entrance and interior of the restaurant. It called the restaurant “one of the best appointed restaurants in Brooklyn”
A June 1913 advertisement went much further, calling the complex “A Great Family Resort, Cool, Inviting, Entertaining, Always.”
The advertisement goes on to provide a colorful description of the complex (that now included bowling alleys) and the beer it served.
It can accommodate and entertain 4,000 people at one time. The entire property consists of 200,000 square feet. The main ballroom accommodates 1,000 couples.
The Gardens surrounding the main building are set with numerous maple trees and hedges of California privet, which afford shade and country atmosphere to one of the prettiest “summer spots” in Greater New York. It is the finest park of the kind in the City; illuminated at night by countless colored lanterns and incandescent lights.
Trommers has been for years and is, the rendezvous for automobilists for the hasty snack and full course dinner. The restaurant is completely equipped for the entertainment of large parties and its cuisine and service is unsurpassed. The Bowling Alleys in the main building are open for dates during the coming season. Fine instrumental music every evening by Fred A Reese’s Instrumental Band. Vocal entertainment by male singers every evening and Sunday afternoon and evening.
We wish to inform you that we have produced, in addition to our celebrated three perfect brews of Grand Prize Pure Malt Beers Pilsner, Muenchner and Bavarian (the foremost bottled beers for family, restaurant, hotel and club use) a new brew of very finest quality – our “Augustiner Brau.”
The finest Pure Malt Beer, produced from the highest grades of barley malt, choicest growths of imported Saazer hops and German yeast exclusively, strictly made according to the German (Muenchner) brewing method and fully matured, representing the highest type of a “Pure Malt-Real Doppel-Lager Beer.” Our Augustiner Brau is a rich, nutritious, liquid food, contributing to the strength of body and nerves. “There is none better brewed and matured.” Try it and convince yourself. Send your order today, by mail or phone, we assure prompt delivery. Phone 1100 E.N.Y.
Trommer’s Bottled Beers – Our sanitary methods and care in bottling are second to none, and each bottle of our Pure Malt Beers has a reputation as to its Purity. We only brew one grade of beer, that which is made of the best Barley, Malt and choicest Saazar Hops exclusively.
If you would spend a pleasant afternoon or evening come to Trommer’s. Take your wife and family. All cars – surface and elevated- transfer within one block of the door.
During Prohibition they managed to expand the business by lending money and giving support to potential owners of hot dog restaurants as long as they’d feature Trommer’s White Label Near Beer.
In 1930 they opened a second plant in Orange NJ and were extremely popular through much of the 1940’s.
In 1949 a strike by brewery workers shut the NY breweries, including Trommers, down for 72 days. This allowed out of town brewers to get a foot old within NYC. Worse for Trommer’s was the strikers who had taken over the facility didn’t take care of their unique strain of yeast (required for fermentation) when they took over the plant and it died. Trommer’s had to begin a new strain of yeast and this radically changed the taste of their beer and NOT for the better.
Trommers ultimately sold the Orange NJ plant to Liebmann’s (Rheingold) in 1950, and on February 9, 1951 the Brooklyn Daily Eagle reported that they sold the Brooklyn plant to Piel Brothers.
William Piel, chairman of the board of directors of Piels Bros., well known brewers for almost three-quarters of a century, announced yesterday the purchase of the Brooklyn brewing properties of the John F. Trommer Co. This acquisition joins together two famous names in brewing, Piels Bros., founded in 1883 and John F. Trommer Co., founded in 1897, who have been neighbors in Brooklyn for over half a century…
Terms of the purchase will give Piel Bros. ownership of Trommer’s fixed properties, inventories and good will, including the right to brew and distribute under the Trommer label, which Piel Bros., will continue to do…
The plant was closed in 1955 and Piels discontinued the label in 1962. There’s no sign of the Brooklyn plant today.
I’ve found a total of 4 differently embossed Trommer bottles, all champagne style tooled crowns (12 oz). Two have the embossed name “John F Trommer (one script and one block letter slug plate) and the other two are embossed Trommer’s. I’ve seen blob top versions of all except for the script version on the Internet so I don’t think the name difference is any indication of age.
I’ve also found a machine made export bottle apparently made during Prohibition as it matches the bottle in a mid 1920’s advertisement for White Label.