Hurley Bottling Co, Far Rockaway, NY

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I didn’t find any information on a bottling company, but Jeremiah Hurley was listed as a Far Rockaway hotel owner located at Greenwood Ave n Broadway in the various Trow Business Directories of the Borough of Queens between 1899 and 1908-1909. (I’ve found that back then, many hotels ran their own bottling operation as well.) He was not listed in the 1890 Lains Business Directory of Brooklyn that included Far Rockaway, so the business probably started between 1891 and 1898.

An article in the April 20, 1909 issue of the Brooklyn Daily Eagle stated that: “the Hotel was sold under foreclosure in November 1908 to Congressman Willett for $11,100.” Hurley still listed himself as a hotelkeeper on Greenwood Avenue in the 1910 census records and the NYS Commissioner of Excise lists him as a Liquor Tax Certificate Holder (Hotel – Greenwood Ave east of Broadway) in the years ending September 1913 and 1914. So, it appears he continued managing the business until at least 1914.

Hurley’s financial problems went as far back as 1905. On August 24th of that year a debtor’s petition and schedule was filed and the matter was referred to a referee. Eighteen creditors were listed including the North Side Brewing Co of Manhattan. At the time his assets were listed as $250 and his liabilities were $ 5,259.

The 1909 Brooklyn Daily Eagle article concerned a child custody battle between Hurley and his father for the young Hurley’s five children. The article included testimony regarding the hotel and what went on there: “they carried on every set of games in the house – dancing, singing and playing at times until the early hours of the morning.”

Records from the early 1900’s show that Greenwood Avenue was renamed Greenport Rd however there is no Greenport Rd in Far Rockaway today. Google Earth takes me to Gateway Blvd so it’s possible it was renamed again later. Gateway Blvd intersects with a one block long street called Hurley Court. I have to believe that the Hurley Hotel was somewhere in the vicinity of this intersection. The area is currently residential in nature with primarily single-family homes.

The one bottle I found is a pony with a tooled blob finish. This fits with the 1890’s to 1914 time frame. (Maybe it held some of the North Side Brewing Co.’s product?). I haven’t seen an example of this bottle on the Internet.

 

Otto Huber Brewery, Brooklyn NY

According to a profile on the Huber Brewery printed in the May 23, 1908 edition of the Staunton (Va.) Daily Leader, Otto Huber, an immigrant from Baden, Germany, started his brewery in 1866 with an approximate annual capacity of 2,000 barrels.

Before establishing his business he was associated with the Schneider Brewery, now the Congress Brewing Company. He saw the opportunity to make improvements in the brewing business and began on his own account at the corner of Meserole Street and Bushwick Place. Results soon justified his venture, and Mr. Huber built up a splendid trade with a thorough foundation. He died in 1899, leaving the business in charge of his eldest son, Otto Huber, Jr. The younger Mr. Huber survived his father only eleven years, and in 1900 the business was taken over by the two remaining sons, Joseph and F. Max. At this time the output had increased to about 105,000 barrels. The Otto Huber Brewery was incorporated in 1890.

This information is generally supported by the Brooklyn City Directories.

  • Otto Huber was first listed with the classification of beer in the 1867 Directory at the corner of Graham and Meserole
  • By the early 1870’s he was listed as beer at Mesrole near Bushwick.
  • The business was listed in the “1890 Lains Business Directory of Brooklyn and the early 1900’s editions of the “Trow Business Directory” for the Borough of Brooklyn. The address was always 240 Meserole or Bushwick Ave c. Meserole.
  • The Copartnership and Corporation Directory of the Boroughs of Brooklyn and Queens 1913-1914 continued to list Joseph Huber Pres and Tres and Max Huber Sec of the company.

According to the 1908 profile:

The original brewery was a frame structure, with a brick office building on Bushwick Place. A frame addition was erected in 1875 and the present brick structures replaced the old ones in 1885.

This early growth of the brewery was evidenced by an advertisement printed in the October 5, 1907 issue of the Brooklyn Daily Eagle. The advertisement showed a depiction of the brewery at it’s beginning in 1867 and again in 1875.

The advertisement also showed the updated brick complex as it looked in 1907. By this time the output had grown to approximately 120,000 barrels.

According to the NY Food Museum web site, The Otto Huber Brewery remained in the Huber family until 1920.

… it remained a family enterprise until 1920 when it was sold to Edward Hittlemann who renamed the brewery after himself. Hittleman produced near beer until the repeal of Prohibition and in 1934 changed the name of the company to the Hittleman Golden Rod Brewery. Golden Rod was a traditional brand name dating to the Huber Brewery… Not long aafter Hittleman’s death in 1951 at age sixty eight, the brewery closed.

The Brooklyn and Queens Telephone Directory continued to list the Otto Huber Brewery, not Hittleman, until 1926 at 1 Bushwick Place. Then, in 1927, it was first listed as the Golden Rod Brewery, so it’s not clear exactly when the sale to Hittleman took place. At some point, probably in the early 1940’s, he changed the name of the brewery to the Edelbrau Brewery.

The 1908 profile on Huber mentioned three brands of beer that they were brewing at the time. One, known as the “Standard” had been brewed since the beginnings of the brewery. Another, “Golden Rod” was described as a light beer made with rice in conjunction with  malt and hops.

The third was a product of malt and hops only called O.H. Malt Extract.” It’s origins were described in the December 20, 1896 issue of the ”Brooklyn Eagle.”

…$100,000 has been expended for the erection of a plant for the manufacture of a new malt extract, which has been made known all over the country as O.H. This beverage has been on the market but eight weeks, yet has met with such success that it is thought a still further expansion of the plant for its manufacture may soon become necessary. Many testimonials as to its efficiency in curing insomnia, dyspepsia, and nervousness, and as a nutritive tonic for convalescents have been received from physicians in various parts of this country, and indeed from countries all over the world. It is a pure malt extract, Mr. Huber says, containing but a slight percentage of hops and is entirely without coloring matter, being in this respect differentiated from other malt extracts. Chemical analysis has shown its percentage of alcohol to be lower and its percentage of solid malt to be higher than is the case with any other similar preparation. The present daily output of “O.H.” is 2,000 bottles, a remarkable record for a comparatively new preparation, and the indications are that the present facilities for the production of 10,000 bottles daily will soon be taxed to their utmost capacity.

An advertisement from the December 10, 1898 issue of the Brooklyn Daily Eagle, mentioned the “O.H. Malt Extract as well as the “Standard” and “Golden Rod” brands. It also included a fourth brand called “Muenchener,” which they described as a very dark, heavy brew. Interestingly, the advertisement pictured both crown top and blob top finishes.

huber-ad

An advertisement for “Golden Rod” earlier that year, in the March 26, 1898 issue of “Brooklyn Life,” only pictured bottles with blob top finishes.

Based on this, I have to assume that the brewery began using the crown finish around this time.

The March 1898 advertisement provided pricing information for each of their brands.

The new brew, “The OH Malt Extract,” which was mentioned in the above article and had first hit the market about a year earlier, was significantly more expensive; $2.00 for 12 as opposed to $1.10 to $1.25 for 24.

Several brewery buildings still exist. One on Meserole still has the letters O&H each set above one of two large garage door-type openings. According to an Internet web site, across the street is a saloon that was once part of the brewery facility and this surely looks to be the case.

One building that is no longer there, a five story warehouse, actually became a little piece of history. The building, torn down by Hittleman in 1942 was scrapped along with a 41-mile section of railroad and an unfinished/bankrupt 22-story skyscraper and contributed to the war effort. According to one newspaper account:

Over in Brooklyn, Edward Hittleman, president of the Edelbrew Brewery, decided to turn in $100,000 worth of brewery equipment – great copper kettles, metal insulated tanks and other pieces used in the past as spare parts. Together with structural steel from a five-story warehouse which Hittleman is tearing down, the brewery’s metal will total 175 tons.

The skyscraper, railroad and brewery are only a few of the big things New York will hurl at Hitler, Hirohito and Mussolini.

I have found both tooled crowns and machine made bottles (12 oz – Champagne Style). The tooled crowns are embossed Otto Huber Brewery while one of the machine made bottles is actually embossed “Golden Rod” named for the brand. This bottle most likely dates from between the years 1915 to 1920. The tooled crowns date no earlier than 1898. I’ve also found a machine made Hittleman Brewery bottle that dates to the Prohibition era or possibly after.

     

Hennessy & Nolan, Albany, 1879

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The proprietors of Hennessy & Nolan were John Hennessy and Murtaugh T Nolan. John Hennessy was first listed in the 1861 Albany Directory with the company of Kinsella & Hennessy. The company was listed as “root beer” and was originally located at 106 Arch Street. By 1867 they had moved to Morton Avenue, corner of Elizabeth Street.

Hennessy & Nolan was first listed in the 1870 Albany Business Directory under vinegar, located at 92 & 93 Quay Street. The next year, in 1871, the business was listed under “soda and mineral water” and located at Morton, corner of Elizabeth. Advertisements in the 1875 and 1877 Directories listed both the Quay Street and Morton Avenue addresses.

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So it appears that between 1871 and 1877 the business maintained two locations and, if I’m to believe the advertisements, they sold cider and vinegar at the Quay Street location and bottled soda and beer at the old Kinsella & Hennessy plant on the corner of Morton/Elizabeth Streets.

In the 1878 Directory, the Quay Street location was dropped from the listing and their advertisement only included one location: “Factory corner Morton, Elizabeth and Catherine Sts.”

As a result, by 1878, it looks like they had expanded at the Morton Avenue location to include the entire block of Elizabeth Street between Morton Avenue and Catherine Street and centralized the business on this block. The business remained listed at this location until 1912. In 1903, the company was listed for the first time as: Hennessy & Nolan (John Hennessy and M T Nolan estate) so it looks like Nolan passed away around this time.

In 1907, Hennessy and Nolan was one of 14 bottling companies in Albany to sign an agreement with Bottler’s Union No. 375. There were these seven points contained within the agreement:

  1. Only union men were to be employed.
  1. One could be discharged for disobedience of orders, intoxication, dishonesty, incompetency or disrespect to the employer.
  1. Nine hours constituted a day’s work hours: 7am to 5pm with an hour for dinner. This applied to inside men only. Peddlers worked on a 50 hours per week schedule. There was no Sunday work (except as necessary to maintain the business).
  1. Overtime was paid as time and a half. Holiday and Sunday work was paid double-time.
  1. Election Day, Labor Day, Thanksgiving Day, Christmas Day, New Years Day, Decoration Day and the 4th of July were considered holidays.
  1. An arbitration committee was established to resolve disputes.
  1. Wages were established as follows: Peddlers $15, Wagon Helpers $10, Beer Bottlers $14, Mineral Water Bottlers $16 and Assistant Bottlers $12.

Today, the buildings on the block between Morton and Catherine are all quite old and some could very well date back to the 1870’s. The east side especially has several two and three story buildings and a small one-story garage/warehouse building.

The bottle I found is a small pony with an applied blob finish. Most likely a soda bottle, it has the year 1879 embossed on it. This puts it at the Morton/Elizabeth/Catherine location right after the business centralized there. How it got to the south shore of Long Island is anybody’s guess.

Wm V Geis, Far Rockaway, NY

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The March 3, 1899 issue of the Brooklyn Daily Eagle announced the formation of a new corporation called Kirkman, Rae & Geis. William V. Geis was named as one of the three principals.

Walter B. Kirkman, Albert F. Rae of Far Rockaway, and William V. Geis of 218 East One Hundred and Twenty Fourth Street, Manhattan, have associated together under the incorporated name of Kirkman, Rae & Geis for the manufacture of mineral waters and other similar beverages. The capital stock is $7,500 and its principal place of business will be at far Rockaway.

The 1899 Trow Business Directory of the Borough of Queens listed the business of Kirkman, Rae & Geis in Far Rockaway at William n Crescent, Far Rockaway, under both ‘bottlers” and “manufacturers of mineral water” headings. Subsequently, the 1903, 1907, 1908-1909 and 1912 Trow Business Directories of the Borough of Queens all listed Wm V. Geis at the same location. Based on these records, I’m guessing Geis bought out Kirkman and Rae and became a sole proprietor sometime between 1899 and 1901.

In addition to mineral water, Geis also bottled beer, apparently acting as an agent and bottler for Pabst Blue Ribbon. He placed an advertisement in the “Wave of Long Island”, a weekly newspaper for delivery of two-dozen Pabst Blue Ribbon bottles for $1.25. The advertisements were found in the Sept 7, 1901 and July 5, 1902 issues.

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In 1909, Geis joined with Sidney Jackier forming the Geis-Jackier Company. An item in the November 27, 1909 issue of the Brooklyn Daily Eagle reported:

Articles of incorporation of the Geis-Jackier Company of the Borough of Queens have been filed with the State Department. The capital is $10,000. The directors are Sidney Jackier, William V. Geis, Hattie Jackier and Elsie C. Geis of Far Rockaway.

They were named as a Far Rockaway bottler in a listing of Long Island Industrial Establishments contained in the September 8, 1910 issue of The Brooklyn Daily Eagle and they were listed in the Brooklyn and Queens section of the NY Telephone Book in 1910, 1914 and 1915 (the only editions I could find).

Sidney Jackier had signed a five year lease to operate the Haffner Neptune Park Hotel in August of 1909, two months prior to incorporating Geis-Jackier. I suspect that the business served as the bottling and catering operation for the hotel. In fact, its possible that both businesses were actually one and the same. Geis-Jackier’s listed address was Crescent Opposite William while Wm V. Geis listed their address as William near Crescent.

Geis-Jackier only stayed in business until 1913 or 1914. According to a story in the October 23, 1915 issue of the Brooklyn Daily Eagle, Jackier gave up the lease for the hotel after four years and had been declared bankrupt. Coincidently, the last listing I can find for Wm V. Geis is in the 1912 Trow Business Directory.

By the late teens Geis had become the proprietor of the Hewlett Inn on Long Island.

He was no longer listed in the Queens telephone books by 1914 so I’m guessing that he moved to Long Island and became associated with the Inn around the time that the Geis-Jackier business came to an end. I haven’t seen a Geis bottle with “Hewlett” embossing so I have to think he was out of the bottling business by this time.

He remained with the Hewlett Inn until his tragic accidental death in 1921. According to a story in the October 15, 1921 issue of the N.Y. Times he died in an accidental shooting.

While preparing to start on a hunting trip in the Adirondacks early yesterday morning, William V. Geis, proprietor of the Hewlett Inn at Hewlett, L.I., was accidentally shot by Paul Weidman of Woodmere, L.I., one of three friends who were to have accompanied him. Geis was rushed to St. Joseph’s Hospital at Far Rockaway, where he died several hours later. When dying he made a statement to Justice of the Peace Raisig exonerating Weldman from all blame.

Weidman, dazed from what had just occurred, ran from the house after the shooting, muttering that if his friend died he would end his own life. Up until late last night Weidman, who is a prosperous bus owner, had not returned home and his family were apprehensive. Mrs. Elsie Geis, widow of the dead man, also exonerated Weidman.

Sheriff Charles Smith, after an investigation, said he was entirely satisfied that the gun had been accidentally discharged by Weidman during an exhibition as to how he would handle a hold-up man if the occasion arose.

Whatever became of Paul Weidman is unknown.

Both Crescent and William in Far Rockaway have changed names over the years. Crescent is now Brunswick and William is now Wheatley. Wheatley near Brunswick puts the business about a block from the LIRR Far Rockaway station.

I’ve found varying type bottles, including tooled blob tops (8oz), tooled crowns (8, 12 and 28 oz) and machine made crowns (8 and 28 oz). The 12 oz bottles were brown…maybe containing the Pabst Blue Ribbon mentioned in the advertisement? All others are aqua. The pictures show an assortment of mouth blown bottles. All are embossed Far Rockaway.

Joseph Fallert Brewing Co, Ltd, Brooklyn NY

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Joseph Fallert, brewer, was first listed in the 1876 Brooklyn City Directory with a home address at 248 Meserole Street. By 1880 he was listed at his long time plant location at 66 (52-66) Meserole Street. This is in general agreement with early 1910’s Fallert advertisements that indicate that the business was established in 1878.

He was listed this way through 1887. In the 1889 Directory the listing changed to “Joseph F Fallert Brewing Co., Ltd. At this point the business listed both the office address of 86 Lorimer Street and plant address of 60 Meserole Street. In the 1904 Directory, the office location moved to 346 Lorimer Street.

At some point, it’s not clear when, Fallert passed away and his son, also named Joseph, took over the management of the business. Joseph Fallert, Jr. was serving as president of the company when he died in 1919. His obituary, in the March 24, 1919 issue of the Brooklyn Daily Eagle stated:

Mr. Fallert was born in Brooklyn and educated in the Brooklyn public schools. He went abroad as a young man and studied the brewing business, and following the death of his father, Joseph Fallert, many years ago, succeeded him as president of the Fallert Brewery, to which he devoted all his business lifetime. He was a practical brewer himself and personally supervised all the workings of the establishment.

The 1913 – 1914 Copartnership and Corporation Directory of Brooklyn and Queens listed Joseph Fallert Pres, Bertold Fallert VP & Sec and Charles Fallert Tres. By this time, I assume that Fallert Jr. is president.

Their signature beer was called Alt-Bayerisch (Old Bavarian). An advertisement in the January 11, 1897 issue of the ‘Brooklyn Eagle” stated about Alt-Bayerisch “ a dark beer especially brewed and bottled for family use where a strengthening and healthy beverage is necessary. It’s a food.” $1.25 per case, 2 doz. bottles.

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The 1897 Joseph Fallert Calendar referred to it as “Arrow Brand Alt-Bayerisch Standard and Superb Beer” Alt-Bayerisch was registered as a label with the Patent Office on October 10, 1899 but was obviously in use before then.

It’s not clear if the business continued to operate during and after National Prohibition. The business was listed in the 1922 Copartnership and Corporation Directory of Brooklyn and Queens and continued to be listed as the Joseph Fallert Brewing Company at 346 Lorimer Street through the late 1930’s. After Prohibition, in the classifieds (today’s yellow pages) for 1935 and 1936 they were listed under beverages even though classifications such as beer, beer gardens, brewers or bottlers were available. In the 1940’s they were still listed in the general phone books at the same address but dropped the word “Brewing” from the company name. By 1950 I don’t see them listed at all.

I should note that I haven’t been able to find any Fallert advertisements during or after Prohibition so it appears they may have been operating in name only. Prior to Prohibition they advertised quite a bit.

It appears that several buildings associated with the brewery are still standing including the offices at 346 Lorimer Street.

I found two champagne style 12 oz Joseph Fallert Brewing Co. Ltd bottles each with the trademark Alt- Bayerisch Arrow embossed on it. One is a tooled blob, the other a tooled crown. Both are post 1889 based on the embossed company name; the blob late 1800’s – early 1900’s and the crown early 1900’s.

Excelsior Brewing Co, 271 Pulaski Street, Brooklyn NY

 

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The driving force behind the Excelsior Brewing Company was John Reisenweber who was the owner of a restaurant called “Reisenweber’s at the Circle.” Located at Columbus Circle, it was one of the oldest and most popular New York City restaurants at the time. His entry into the brewing business and the early history of the brewery was described in a section of the Staunton (Va.) Daily Leader entitled “Industry and Commerce” published on May 23, 1908.

Scores of New York’s prominent citizens and many thousands whose frames are not enrolled in any Hall of Fame have quaffed the foaming steins of beer dispensed at the popular hostelry and restaurant of mine host John Reisenweber at Columbus Circle, but few of them are aware, perhaps, that the grateful beverage served there has been brewed under the vigilant eye of the genial hotel man himself. To them it will be interesting to learn that Mr. Reisenweber is the president and active head of the Excelsior Brewing Company, whose large plant at Hart and Pulaski Streets, Brooklyn, N.Y., is a worthy example of a large industry.

What is now the Excelsior Brewery was established in 1890 by the Fred Hower Brewing Company. This company went into bankruptcy in 1895, and the brewery was taken over by the John Kart Malting Company of Buffalo, a creditor. In 1898 a number of gentlemen engaged in the liquor business in Greater New York conceived the idea of co-operating in the establishment of a modern brewing plant. The leader in the movement was John Reisenweber and associated with him were Frederick D. Frick, Charles P. Faber, Franz Neumuller and others…

Casting about them for a suitable site, they learned that the Hower plant was in the market, bought it, and on the 16th of May, 1898, took possession. The new owners almost immediately took steps to remodel the then small brewery. They built extensive additions, including new cellars, which increased the storage capacity from 75,000 barrels to 150,000 barrels, and installed a new 75-ton refrigerating machine and complete set of new boilers.

As a result of these extensive alterations, which cost $200,000, the Excelsior Brewery today is second to none in New York in point of modern equipment, and ranks among the largest in point of capacity and output. The buildings, which are fireproof, are up to date in every detail. The company owns a plot equal to 33 city lots, having a frontage of 700 feet on Pulaski Street and running through to Hart Street. The output, which was only 20,000 barrels in 1895, was gradually increased to 160,000 barrels last year. To operate the brewery requires over eighty employees, while 95 horses, 38 wagons and 2 electric trucks are required for the distribution of the output. This output, besides having many consumers in Greater New York, is shipped to points on Long Island, in New Jersey and Connecticut. The value of the plant has practically trebled and it is today worth about $1,500,000.

Four grades of beer are brewed – Real German Lager, Pilsner Bohemian and Wurzburger. In quality they are equal to the best imported product and their popularity is attested by the strong and growing demand for them.

The officers of the company are John Reisenweber, President; Franz Neumuller, Vice President; Frederick Frick, Treasurer, and Charles P. Faber, Secretary.

The feature mentioned that the Reisenweber ownership group took possession of the plant in May of 1898. It wasn’t long after that the brewery reopened. The August 1898 issue of the “American Brewers Review” announced that:

The newly organized Excelsior Brewing Co of Brooklyn NY was opened on July 31, 1898. Some German singing societies were invited among others who helped entertain the visitors by a number of songs. The favor accorded to the new brew must have given John Knoll, the brew-master, intense satisfaction. The guests were received by Franz Neumueller, the first vice president and Ernst Distler, the superintendent.

An advertisement published in March of 1909, provided an overall picture of the plant less than a year after the feature was written.

The Bottling Department of the brewery was apparently run by John H Muller. His name appears on an October 5, 1907 advertisement that touted the same four beers mentioned in the 1908 feature: Pilsner, Real German, Bohemian and Wurzburger.

The 1913-1914 Copartnership and Corporation Directory of the Boroughs of Brooklyn and Queens continued to list John Reisenweber Pres, Frederick D Fricke Tres and Charles P Faber Sec. Frick was an old time New York hotel man who owned Earle’s Hotel on Waverly Place. Faber, also in the hotel business, was a director of the Dollar Savings Bank.

A June 21, 1921 article in the “Beverage Journal” provided a review of brewery activities (during prohibition) that stated that the Excelsior Brewery was operating a cold storage plant and was producing cereal beverages. In May 1923 the plant apparently closed and was sold at public auction.

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The plant in Brooklyn ultimately sold for $500,000 and the Excelsior Brewing Company was dissolved in August of 1924. The July 1, edition of the Brooklyn Daily Eagle wrote:

The dissolution of the Excelsior Brewing Company, 254 Hart St., another victim of the Volstead law, will be completed by August 15, as the result of an order signed today by Justice Callaghan, setting that date as a limit for the filing of any claims against the defunct corporation. The certificate of dissolution was filed today in the County Clerk’s office and the petition to Justice Callaghan by John Reisenweber, who was president of the corporation, states that all of the presented claims have been paid.

Four years later the plant was operational again producing a “near” beer called “OLDe KEG” under the name of Excelsior Brewery, Inc.

While Olde Keg may have been “Within the Law,” other beverages being produced by the brewery in the late 1920’s apparently were not. On August 8,1930, the current reputed owner, Charles I. Mandel, was arrested and the brewery seized for violation of the prohibition law. This followed a seizure the day before of equipment for bottling and distributing beer in a garage on DeKalb Avenue, a block away. The prohibition agents contended that they traced a pipeline through an old sewer trench from the garage into the brewery. Later the arrest and seizure were voided on the grounds that the federal agents failed to obtain a search warrant prior to invading the premises.

Nonetheless, the brewery was seized again in August of 1931. This seizure was also set aside even though 35,000 gallons of beer were found on the premises. It was ruled that the search warrant was obtained on insufficient evidence.

In 1932, the plant was sold to a group of Manhattan purchasers headed by Samuel Rosoff, a contractor and subway builder. It operated as the Kings Brewery from 1932 to 1938 when it was closed after an attempted reorganization in 1937.

A community school is currently located at the former brewery location.

I have three bottles from this business. One is a champagne style tooled blob embossed Excelsior Bottling Dept that probably goes back to the beginning of the Reisenweber ownership. The bottle also has the initials JHM embossed on it which stand for John H Muller. The two other bottles are champagne style tooled crowns from 1900-1910.

 

H M Eilenberg, Phillipsburg NJ

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It appears that John Eilenberg, and later his son Henry M Eilenberg, operated a wholesale liquor business on S Main St in Phillipsburg NJ.

According to his obituary, published in the December 29, 1922 issue of the Plainfield Courier News, John Eilenberg was a long time resident of Phillipsburg.

Mr. Eilenberg was born in Sussex County and went to the schools there. He started to work as a telegraph operator for the Central Railroad of New Jersey. He moved from Philadelphia to Phillipsburg in 1860, and has lived there since. He was a wholesale liquor dealer until twenty-one years ago. He was one of the oldest active building and loan officials, having been for fifty-one years secretary of the Building and Loan Association No. 5 of Phillipsburg. He held the position until his death.

As president of the town council and a member of that body for a number of years Mr. Eilenberg was identified with many activities here.

Eilenberg listed his occupation as “attend liquor store” in the 1880 census records, so the business extended back at least that far, however, its possible that it goes back even further. In 1870, census records listed his occupation as a merchant and the 1873 Phillipsburg Directory listed his occupation as a clerk, so a start in the 1860’s is not out of the question.

Based on the directory information that I could find the business was located at 533 South Main up until at least 1894. One directory, “The Warren County History and Directory or the Farmer’s Manual and Business Men’s Guide – 1886” contained a printed advertisement.

Sometime between 1894 and 1898 the business moved to 362 South Main. In the 1906 and 1908 Directories, John’s son, Henry M Eilenberg was listed as a wholesale liquor dealer at the same location. Presumably Henry took over the business in 1901 if the information in the obituary is correct.

Around this time an item in a local publication referred to the business as: H M Eilenberg, Bartholomay’s Beer, S Main St in Phillipsburg. Based on this it looks like the business served as the beer company’s local agent and bottler for a while.

In the 1910 directory, the business was no longer mentioned and Henry’s occupation was listed as a machinist.

The 525 S Main Street address is currently a vacant lot. 362 South Main is an older three story apartment building with commercial stores at street level and could date back to the business.

The bottle I found is 8 oz and embossed “H.M. Eilenberg. It looks like a soda water although I guess it could have contained Bartholomay beer. It’s a tooled crown so it fits within the time frame that John’s son Henry ran the business.

Peter Doelger, Brewer, New York

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Peter Doelger’s obituary, published in the December 16, 1912 issue of the New York Tribune, provides some information on his life and the early years of his brewery.

Mr. Doelger was born at Kleinwallstadt, in the province of Oberfranken, Bavaria, on March 3, 1832. His father conducted in the village a small but prosperous brewery, in which he made a dark brown beer whose fame spread beyond the province. Peter Doelger was one of six children all of whom learned the trade in their father’s brewery. In 1850 Mr. Doelger came to New York to join his brother, Joseph, who proceeded him by two years. The following year Mr. Doelger went to Savannah, but with his brother soon returned to this city and started a brewery in 2d Street between Avenue A and Avenue B. In 1859 Peter started a brewery for himself, and the same year married Miss Margarethe Lambrecht.

There being very few breweries in the city at that time, the one operated by Peter Doelger grew amazingly, his beer becoming so popular that in 1863 it was necessary for him to purchase four lots in East 55th Street, between First Avenue and Avenue A. Today there stands the big brewery that embraces the entire block between 55th and 56th Streets, First Avenue and Avenue A. It is said to be one of the most modern breweries in the country.

The early New York City directories generally confirm the above information. In the mid 1850’s, Joseph Doelger is listed as a brewer at 156 3rd St (not 2nd St). In 1859 Peter Doelger is listed for the first time as brewer at 93 Avenue A.

Between 1860 and 1863, the business of Doelger and Schaefer, brewers, was listed with two addresses: 98 Avenue A and East 55th Street, near Avenue A.  By 1865, the Doelger and Schaefer name was gone and Peter Doelger, brewer, was listed at East 55th Street where it remained until the late 1920’s.

After his death, his sons Peter Jr. and Charles continued to run the business. Around this time, it appears that the business was also incorporated. The 1914 Copartnership and Corporation Directory lists the business as the Peter Doelger Brewing Co., Inc., located at 407 E 55th Street. Peter Jr. was named president and Charles was secretary.

Doelger referred to his brewery as Peter Doelger’s First Prize Brewery and his beer was called Peter Doelger’s First Prize Beer. An 1879 advertisement compares sales in 1877 – 78 to 1878 – 79.

 

Available on draught from the start in 1859, they began bottling it in 1911. A May 9, 1911 advertisement touted: “Science Triumphant at Peter Doelger’s Magnificent New Bottling Department.” In part the advertisement read:

With the scraping of trowels and the clanking of hammers barely stilled, the most scientifically equipped and sanitarily perfect bottling plant in the world stands ready for the push of the electric button which will set its wonderful machinery in motion.

On May 9th, the New Bottling Department of the Peter Doelger First Prize Brewery will begin to bottle its peerless product expressly for the home…

For more than half a century, Peter Doelger First Prize Beer has held undisputed supremacy over all other brews. Since 1859 this healthful liquid food has been drawn directly from the barrel to delight the palate of the connoisseur.

Today, thanks to the unceasing efforts of our experts, aided by the remarkable advance of science, Peter Doelger First Prize Beer will for the fist time be sold to you in bottles; a worthy tribute to the brewers and bottlers highest art.

Another advertisement, this one in 1916, now called it “First Prize Bottled Beer” and touted it as “The one beer that is worth it’s weight in gold as a nerve, body and strength builder.

doelger-ad

Brooklyn Daily Eagle advertisements from March 9, 1924 and August 8, 1926 demonstrate that they were brewing near-beer under the Doelger name during Prohibition.

Sometime in the late 1920’s The business sold the East 56th Street brewery and moved to Brooklyn. A September 1, 1929 article in the Brooklyn Daily Eagle referenced the Doelger Brewery in an article that discussed the trend of old brewery sites on Manhattan’s east side being replaced with apartment buildings.

The Doelger brewery property is on the block bounded by Sutton, 1st Ave., 55th and 56th Sts., held at $5,500,000 and is reported to be sold to builders for re-improvement with fine apartment houses. The site is 200×613.

Around this time, the business moved to Monteith Street and Evergreen Avenue in Brooklyn then, in 1936, they leased the Hauch Brewery in Harrison NJ. The Harrison N.J. location was included on this 1937 advertisement.

The brewery closed in 1947 or 1948.  An item in the April 13, 1948 issue of the Plainfield Courier News declared the business bankrupt.

Federal Judge Thomas F. Meaney yesterday declared the Peter Doelger Brewing Corporation of Harrison bankrupt and ordered it liquidated.

A tall modern residential building currently occupies the Manhattan brewery site. It’s not old enough to be the building that originally replaced the brewery

The bottle I found is machine made and dates no earlier than 1911 when their bottling plant opened.

Peter had a brother Joseph whose family also operated a brewery on 55th Street at 234 East 55th Street. The brewery was originally listed in the directories under Joseph Doelger (1904 and earlier) and later under Joseph Doelger’s Sons (1907 and later).

Consumers Brewery, Bottling Dept, New York

consumers         

Back in the late 1800’s it seems like there’s a Consumers Brewery in every town in America. In New York alone I could find the Consumers Star Brewing Co and the Consumers Park Brewing Co, both in Brooklyn. Manhattan had the Manhattan Consumers Brewing Company and the Consumers Brewing Co, Ltd.

It appears to me that the bottle (by process of elimination) is associated with the Consumers Brewing Co., Ltd for the following reasons:

  • Brooklyn based companies typically embossed the location on their bottles “Brooklyn NY” not “New York”
  • The Manhattan Consumers Brewing Co, 530 W 57th St, was short lived and out of business by 1905 according to the July 1, 1905 issue of the “American Brewers Review”. It looks like Consumers Park Brewing Co bought it out around that time. The bottle I found is machine made and most likely made after 1905.

The Consumers Brewing Company Ltd first appeared in the NYC Copartnership and Corporation Directories in 1890 at 21 Park Row. By 1892 their location had changed to Avenue A between 54th and 55th Streets, where they remained through the late 1920’s. The Directories I could find between 1902 and 1919 listed them as a corporation with capital of $600,000 located at 1011 Avenue A. (Note that originally Avenue A was the name of the north-south street immediately east of First Avenue. It was non-continuous and only existed where it fit geographically between First Avenue and the East River. It once included today’s Sutton Place and York Avenue.)

An October 6, 1912 advertisement in The “Brooklyn Daily Eagle” touted their lager beer.

While another in the October 9, 1915 edition of the same newspaper says “Try Our Columbia and Special Dark Beer.

Also listed separately in each of the Directories between 1902 and 1915 is the Consumers Bottling Co (RTN) located at 402 E 49th Street. Located about 5 blocks from the brewery, it was probably their bottling operation (or department as the bottle is embossed) although there are no principals listed that were associated with both companies.

It looks like Prohibition put an end to brewery operations in Manhattan. On February 23, 1920, they sold most, if not all, of the components associated with their distribution system, including 27 brewery trucks and 37 horses.

The 55th Street brewery complex itself  came to an end sometime in the mid to late 1920’s when it was sold to the Tischman Realty Company. A story in the May 27, 1928 edition of the Brooklyn Daily Eagle entitled “Apartment Block for Brewery Site to Cost $6,000,000” told the story.

Among the large Manhattan building projects to follow deals closed in the boro during the past week is an apartment structure to cover the block front on the west side of Sutton Pl., from 54th to 55th St., which, it is estimated, will involve about $6,000,000.

The site for the building was purchased by the Tischman Realty Co., Inc. from the Consumers Brewing Company, and contains approximately 40,000 square feet.

A NY Daily News aerial photo of the Manhattan brewery complex is presented below.

consumers-photo

The newspaper dates the photograph as 1931, but based on the Brooklyn Eagle story it may have been taken several years earlier.

After Prohibition, there was a  Consumers Brewing Company located in Long Island City that listed their address as 29-08 Northern Blvd. They were listed at that location as late as 1940.

Currently, an apartment building occupies the Manhattan brewery site. According to street easy.com it’s a “white glove” coop that was built in 1955, so it’s not the building that originally replaced the brewery. An office tower occupies the bottling plant.

The bottle has an export style and is machine made (12 ounce).

 

Beadleston and Woerz, Empire Brewery, New York

 

beadelston     beadleston-1    beadleston-2

The history of Beadleston And Worez is best told in the obituary of Alfred N Beadleston who died suddenly while on vacation in 1917. At the time, he was serving as president of the company. I found the obituary in the January-June 1917 Issue of the ‘Western Brewer and Journal of Barley Malt and Hop Trades”. Excerpts relating to company history are presented in the following paragraphs.

  • Beadleston and Woerz was the outgrowth of the small brewing business started in Troy NY in 1825 by Abraham Nash, called Nash and Co. In 1837, Ebenezer Beadleston, a relative of Nash living in Troy moved to NYC to serve as the company’s NYC representative. Three years later in 1840 the company became known as Nash, Beadleston and Company. In 1845 they purchased the old state prison property in NYC bounded by Washington, Charles, West and W 10th The prison had been first occupied in 1797 but upon completion of Sing-Sing in 1828 the convicts were removed to the more modern establishment. The site was in what was then called the Village of Greenwich (now called Greenwich Village) and the substantial stone buildings were fitted up for brewing and malting purposes. The plant was put into operation as the Empire Brewery.
  • Until 1856 the Troy and NYC businesses were operated jointly, NYC as a branch of the Troy brewery. In 1860 Nash retired and was succeeded by W. W. Price an employee of the business. In that year Ernest G.W. Woerz took charge of the practical and technical part of the business.
  • Ebenezer Beadleston retired from active participation in the business in 1865 and the firm name became Beadleston, Price and Woerz, the members being Ebenezer Beadleston, W.W. Price, Alfred N Beadleston (Ebenezer’s son) and E.G.W. Woerz. Price died in 1876 and in 1878 the firm name was changed to Beadleston and Woerz. Around this time they upgraded the plant, building a new and larger brewery building (some of the existing prison walls were incorporated into the new building). The business was incorporated under the Beadleston and Woerz name in 1889 and Alfred N Beadleston served as president until his death in 1917.

In 1879, Beadleston and Woerz was the 14th largest brewery in the United States producing 78,000 barrels.

The earliest newspaper advertisements for Beadleston & Woerz that I could find date back to 1887. One such advertisement, printed in the October 27 issue of the New York Sun stated:

Physicians predict increase of popularity of the “Imperial Beer” and “Culbacher” which they commend for purity.

Advertisements for Bradleston and Woertz’s Imperial Beer appear in several 1894 magazine issues including Puck Magazine and Life Magazine.  They claim it to be the King of Beers (long before Budweiser).

beadleston-ad

They apparently sold a number of different beers under their “Imperial” Label. One called “Imperial German Brew” was introduced as a new brand in 1897. A printed notice in the May 25, 1897 issue of the Brooklyn Daily Eagle described the new product.

Old Fashioned German Beer – Popular taste, like fashion, shows a pronounced tendency nowadays to return to the good old customs and enjoyments of our forefathers. This is particularly noticeable among customers of lager beer, who as a class, are showing preference, akin to an affection, for the old-fashioned German brewing. To gratify this growing demand Beadleston & Woerz, of New York, one of the largest breweries in the United States, have just introduced a new brand called Imperial German Brew, in which, by their strict adherence to malt and hops, exclusively, for the ingredients, the purity, flavor, color and body of the old-fashioned lager beer is reproduced to a degree of perfection that makes it identical to the product of fifty years ago. For the purposes of giving an immediate opportunity to persons desiring to try it Beadleston & Woerz will deliver it direct from the brewery, 291 West Tenth St., New York.

Another advertisement, from the November 19, 1909 issue of the Brooklyn Daily Eagle, actually implies medicinal qualities associated with their “Imperial Stout,” stating: “Is ideal for those who are recovering from illness or whose systems require a healthful and sustaining stimulant”

An recent archeological study done for the brewery site states that Prohibition shut the plant down permanently in 1920 but the business transitioned into real estate because of all the properties they owned. Apparently they didn’t waste much time. The December 16, 1920 edition of the New York Tribune contained the following story.

A large section of the Beadleston & Woerz Empire Brewery property, a landmark at 158-166 Charles Street, has been leased to the Reynolds Whitney Warehouse Co., Inc., for twenty years at an aggregate rental of $600,000. The warehouse company also secured an option to lease the buildings at 674 and 676 Washington Street and 287-303 West Tenth Street.

I’ve found two bottles, both tooled crowns probably in the 1900 to 1910 range. I’ve seen similar bottles on the Internet with their labels still present.