George Sessler, Glenwood Landing, NY

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According to census records, in 1900 George Sessler Jr. was a clerk living with his family on First Avenue in Manhattan. By 1910, the census records indicate he had moved to Oyster Bay, Long Island, listing his occupation as “bottler of mineral water.” Two of his brothers, Adolph and William lived with him and listed their occupation as “worker – bottling works.”

Sessler was elected “a member at large” of the American Bottler in 1907, so it appears the business started sometime between 1900 and 1907. The business listed their address as “Highway, Glen Head Depot to Shore” in the Annual Report of the State Commission of Excise in 1913, 1915,1918 and 1919. This location appears to be the same as the house address Sessler listed in 1920 and 1930 census records, further indication that it was a small family run business.

In 1920 and 1930, George continued to list mineral water manufacturer as an occupation and Adolph listed his as mineral water salesman. So the business must have continued at least into the early 1930’s.

I was able to find two newspaper advertisements. One in a May 1918 issue of the “Sea Cliff News” stated Sessler was a bottler of mineral waters, seltzer and beer. The other was in the March 4, 1923 issue of the “Brooklyn Daily Eagle” and it announced that he was the sole distributor of Jeffress Irish Style Canadian Ginger Ale.

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George Sessler passed away on September 29, 1933 at the age of 60. Adolph continued to list his occupation as mineral water salesman in the 1940 census records but it’s not clear whether or not he continued the family business or worked for another company at that point.

I found 4 bottles, all different (7oz, 8oz, 27 oz and 28 oz) and all machine made. Three are embossed George Sessler or George Sessler Jr and one is embossed Sessler’s Beverages. Recognizing the change in name, this last one may have been manufactured after George’s death in 1933. All of them are embossed with the Glenwood Landing location.

F & M Schaefer Brewing Co., New York

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The F & M stand for brothers Frederick and Maximillian Schaefer. A story marking Schaefer’s 100th anniversary in the March 22, 1942 issue of the Brooklyn Daily Eagle stated that they were one of, if not the first, to brew lager beer in the United States.

The founders (Frederick and Maximillian) really knocked the cognoscenti of their day cold when they put their first brew upon the market. In 1842 beers were of the “top-fermented” type such as ale , porter and common or still beer. The Schaefers introduced the sparkling, lighter-bodied product. It was served cold rather than at room temperature. It was called “lager beer” because it was “lagered,” rested in cold storage.

The start of the business was told in a New York Times item published in their June 7, 1885 edition.

Mr. Fredrick Schaefer – The F. Schaefer whose name appears in the name of the present company, is a native of Wetzlar, Prussia, and was born in 1817. In 1838, when just 21 years of age, he came to this country, and being a thoroughly practiced and experienced brewer he quickly obtained employment in the brewery of Mr. Sebastion Sommers, who at the time owned an establishment between eighteenth and nineteenth Streets, on Broadway, where now stands the well-known Sloane’s carpet store. In the following year-1839- Mr. Maximillian Schaefer, a brother to Frederick, also arrived in this country, and by his exceptional industry and rare business capacity speedily acquired sufficient insight into the commercial methods of this country to warrant his starting in business on his own account. In accordance with this determination the two brothers bought Mr. Sommers’s brewery on Broadway in 1842 and carried on the business there for two years.

I couldn’t find any mention of the original Sommers Brewery in the NYC directories but a story about Brooklyn breweries in the April 26, 1940 issue of the Brooklyn Daily Eagle included a picture of the original Schaefer Brewery in 1842.

The photo caption read:

Oldest brewer of lager beer in the United States is the Brooklyn concern, F. and M. Schaefer Brewing Company. This is how the plant looked back in 1842 when it first began serving the nation’s thirsty.

The 1885 New York Times article goes on to describe how the business ended up at their long time location on Park Avenue (previously called Fourth Avenue) and 51st Street

Then, finding their business rapidly increasing beyond the capacity of the facilities possessed by them, it became necessary to enlarge their borders as it were. Accordingly, in 1844, having secured a more advantageous location at Nos. 109 and 111 Seventh Avenue, between Sixteenth and Seventeenth Streets, they removed there, and the brewery which they erected is still standing, although no longer in active working order. After taking possession of this establishment the demand for their lager increased more rapidly than ever, and was in much greater request than any other brewers. In fact, their trade flourished and spread so rapidly that they again very soon found themselves cramped for room. In 1849, therefore, the plot of land on which the present premises stand was chosen and the cellars were excavated and built. The erection of the present brewery was commenced a year later…

The NYC Directories of the time generally support this part of the story:

  • F & M Schafer (no e), brewers was listed on Seventh Ave in the 1847/1848 Directory, however they’re address was given as “85 & 87 Ave 7” not 109 and 111 as mentioned in the story. They remain listed on 7th Avenue (85-91) through 1863.
  • F&M Schaefer began listing E 51st Street & Fourth Avenue as an address in 1857 (Fourth Avenue was later renamed Park Avenue). Between 1857 and 1863 the company listed both the 7th Ave and 51st Street locations as addresses. In 1864 they dropped the 7th Avenue address.
  • On the 4th of February, 1878, the firm was organized into a joint stock corporation. It was first listed as the F & M Schaefer Brewing Company in the 1879 Directory at the 51st Street address.

The brewery converted from ice to artificial refrigeration in 1880 and the bottling department was added in 1892. The New York Times article described the new refrigeration plant like this:

The company have also recently erected a large four-story building, 44 by 75 feet, on the north side of 51st Street, where their ice machinery is located. No ice whatever is used, a gigantic ice machine taking its place. This machine was built by the Consolidated Ice Machine Company, and has a capacity for cooling equivalent  to 125 tons of ice per day – all on one floor. Previous to this no less than 15,000 tons of ice were consumed by the company every year.

The company was one of many profiled in a special section on “Business and Commerce” in the May 23, 1908 edition of the Staunton (Va.) Daily Leader. The feature described the three types of beer that the company was brewing at the time.

Three kinds of beer are brewed – “Wiener,” very light in color; “Lager,” an amber-colored beer, and their “Special Dark,” which is highly recommended by physicians for its nutritious qualities. The “Wiener” and “Special Dark” are unsurpassed in this country, while the “Lager” compares very favorably with other popular brews. These beers are also bottled for hotel, export and family trade. The bottling is done directly from the vats, which are under government supervision.

The business remained at the 51st Street location until the mid-1910’s when they decided to move across the East River to Brooklyn. An article in the “real estate” section of the May 29, 1915 issue of the Brooklyn Daily Eagle introduced the upcoming move and two weeks later Schaefer took out an advertisement in the Eagle introducing themselves to Brooklyn.

Another industry is to be added to the rapidly growing commercial center in the vicinity of the Williamsburg Bridge. No movement in the past ten years has been so marked as the demand for factory sites in this locality and the decision of the F & M Schaefer Brewing Company to abandon its present plant on Park Avenue and Fiftieth Street, Manhattan, for a more accessible location at the Brooklyn waterfront is further proof of the value of the section for business purposes.

The new Brooklyn plant opened in June 1916 and the old Manhattan plant was sold off in parcels.

Prior to National Prohibition I didn’t find many Schaefer newspaper advertisements. One I did find was for their Wiener Beer entitled “Special Holiday Brew” put out during the 1893 Christmas season. Another advertisement that was pretty common between 1893 and 1906 referred to their Bock Beer and made a point that its bottled at the Brewery.

        

The Brooklyn plant stayed open during prohibition making cereal beverages and manufacturing artificial ice and dyes. Their license to brew beer after Prohibition was posted in a June 1933 issue of the Brooklyn Daily Eagle.

Their advertising message at the end of Prohibition was “Our Hand Has Never Lost It’s Skill” and one advertisement in November of 1933 goes on to say:

A man may have a poor memory for faces, but he never forgets the first time he is introduced to a glass of Schaefer.

By 1938, Schaefer was selling one million barrels per year and in 1944, two million. They purchased the Beverwyck Brewery Company in Albany, NY in 1950 and in the 1970’s acquired the rights to the Piels label.  Between 1950 and 1970 Schaefer was one of the top selling Breweries in the nation and in 1968 the company went public.

At the same time however, like other local breweries they were losing market share to the national brands. In 1972 they opened a new modern Lehigh Valley Plant in Allentown Pa and four years later they closed the aging Brooklyn Plant and consolidated there. An Associated Press item on January 23, 1976 reported:

The F. and M. Schaefer Brewing Co., New York’s only remaining brewery has announced it is moving to Allentown Pa.

Schaefer Chairman Robert W. Lear said about 850 workers will lose their jobs as a result of the move.

Blaming mounting production costs for the closing, he said brewing operations for the company’s Schaefer and Piels beers would be consolidated at the firm’s new Lehigh Valley plant in Pennsylvania.

Lear said at a news conference at the company headquarters Thursday that the move was “dictated by financial losses caused by excessive and increasingly rising cost of brewing beer at our Brooklyn plant.

Major factors in the move, he said, were the obsolescence of the plant, the high cost of utilities, municipal services and taxes and a high labor intensity factor resulting from inefficient plant layout.

The Schaefer family sold to the Stroh Brewing Co in 1981 and Stroh was later absorbed by PABST who retains the license to Schaefer and sells a reformulated brew to niche markets today. The Allentown facility is currently owned by the Boston Brewing Co who makes Sam Adams.

There’s no longer any sign of the Schaefer complex in Brooklyn. The former brewery site bounded by 9th and 10th Streets, Kent Avenue and the East River is now part of a waterfront park.

In Manhattan, St Bartholomew’s Episcopal Church purchased the portion of the brewery site on Park Avenue between 50th and 51St Street and built the church that remains there until today. It opened to the congregation in 1918.

I’ve found three different styles of bottle. Two are champagne styles with a tooled crown finish. One is brown with the company name written in script and the other aqua with the company name and beer barrel insignia embossed on the front. The beer barrel insignia is similar to the one in the 1893 Christmas advertisement shown above (but the banner substitutes the words “Brewing Co.” for “Wiener Beer”).

  

The third, export style, is machine made.  The machine made export was certainly made after 1916 when they modernized in Brooklyn.

The bottles are all embossed New York as opposed to Brooklyn, so it looks like they never changed the embossing to reflect the Brooklyn plant.

Jacob Ruppert Brewer, NY

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Jacob Ruppert was the son of Franz Ruppert, a NYC brewer who owned the Turtle Bay Brewery. The 1865 NYC Directory lists Franz as a brewer at 192 E 45th St.

At the age of 10, Jacob began working in his father’s brewery before founding the Jacob Ruppert Brewing Company in 1867. His obituary, in May, 1915 provided an brief overview of the business up to that point.

As a boy of ten years Mr. Ruppert began his career as a brewer in the employment of his father, Franz Ruppert, in this city. Later he started his own brewery in a building hardly fifty feet square, with no machinery. His establishment now has an annual capacity of 25,000,000 barrels. It contains four of the largest brew kettles ever built up to the time of its construction, each of which is composed of 200,000 pounds of copper and has a capacity of 25,000 gallons.

In the 1869 NYC Directory, the Ruppert Brewery address is listed as Third Avenue, near 91st Street. Beyond 1870, the Brewery address is continuously listed as 1639 Third Avenue.

Ruppert’s brewery and George Ehret’s brewery were located adjacent to each other in Yorkville. By 1879, Ehret’s Hell Gate Brewery was the largest in the country and Ruppert was 7th largest. Ultimately their combined operations covered the four blocks from 90th to 94th Street between 2nd and 3rd Avenue. The Hell Gate Brewery shut down in 1929, before the end of Prohibition, and in 1935, it was purchased by the Ruppert Brewery.

Ruppert’s son, Jacob Jr, was also in the business and by 1890 he was serving as the Brewery’s general manager. When Jacob Sr died in 1915 he took over the operation and ran it until his death in 1939. At the same time Jacob Jr was running the Brewery he became an owner of the NY Yankees and he was the president of the team when they acquired Babe Ruth, built Yankee Stadium and won their first championship.

The brewery registered three labels with the United Stated Patent Office on April 14, 1908. They were:

14,137 – Jacob Ruppert Extra Beer

14,138 – Jacob Ruppert Ruppiner Beer

14,139 – Jacob Ruppert Knickerbocker Beer

I found each of these labels and a fourth, Jacob Ruppert Metropolitan Beer, in a 1911 advertisement that provided pricing information.

Their flagship beer was Knickerbocker. I’m not sure when they started using the name Knickerbocker but I haven’t seen an advertisement for Knickerbocker that I can date prior to the 1908 Label Registration date. Their slogan was “The Beer That Satisfies.” Advertisements as early as the one below from October 1909 contained the slogan and they continued to use it up through the early 1930’s.

The beer survived Prohibition and in fact an April 6, 1933 advertisement for Knickerbocker Beer signaled the end of Prohibition for Ruppert:

To many of the fathers and Grandfathers of this present generation of New Yorkers the return of Knickerbocker Beer must be like the home coming of a genial friend, absent for a while from his native place, but never wholly forgotten…The rare unforgettable flavor is back again – all the zest and the sparkle, the tonic qualities and the wholesome delight that made the Knickerbocker beer of their youth the favorite of taste wise New Yorkers is yours today!

According to “Beer in America, The Early Years”, during Prohibition, Ruppert failed to modernize his plant. This coupled with the increased competition by the national brewers put the Ruppert Brewery in a vulnerable position and the brewery ultimately closed in 1965. The Poughkeepsie Journal reported the closing in their January 2, 1966 issue.

The Jacob Ruppert Brewery, a landmark in the Yorkville section of New York City ceased operations Friday.

The Ruppert beer will continue to be brewed by Rheingold Breweries, Inc., which paid $12 million for the trademark, formula and equipment.

Two years ago the brewery made known plans to build a plant near Carmel, Putnam County, but difficulty is assuring an adequate water supply, among other things, caused these plans to be abandoned.

There’s no sign of the brewery complex today. The entire area from 90th Street to 94th Street between Second and Third Avenue consists entirely of modern high rise buildings.

I’ve found quite a few Ruppert bottles over the years, both tooled crowns and machine made versions of the same export style embossed “Jacob Ruppert Brewer New York” in a small circle at the base of the neck. The brewery certainly preferred the export style bottle as evidenced by their advertisements.

I’ve seen blob top finishes on the Internet but have never found one.

 

H Ressmeyer, 516 E 85th St, NY

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The H stands for Henry Ressmeyer.

Henry Ressmeyer was first listed with the business of Evers and Ressmeyer, located at 987 Park Avenue, in the 1901 NYC Copartnership and Corporation Directory. Both Henry Ressmeyer and Frederick Evers were also listed individually in the general directory that year as bottlers at 987 Park Avenue. The business remained listed that way through 1904.

In 1906, Ressmeyer was listed individually as a bottler located at 234 East 84th Street. At this point the firm of Evers and Ressmeyer is no longer listed so it looks like Evers and Ressmeyer went their separate ways. By 1909 Ressmeyer had moved to 514-516 East 85th Street where he remained listed as a bottler through at least 1933. Census records in 1910 through 1930 called him a beer bottler that owned his own shop, so apparently it was not a large operation.

He’s also listed in the Annual Report of the NYS Commission of Excise for Years Ending September 30, 1911 and 1913 @ 516 E 85th Street.

It’s not clear when the business ended but I couldn’t find a listing for him in the 1940 census records.

Today, 514 and 516 E 85th Street no longer exist. They have been replaced by a large apartment building at 510 E 85th St.

The bottle has the 516 E 85th Street address embossed on it dating it no earlier than 1908-1909 when the business moved to that location. It’s a champagne style beer with a tooled blob finish so it wasn’t manufactured too long after the move.

Piel Brothers, East New York Brewery

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A story in the February 9, 1951 issue of the Brooklyn Daily Eagle provided a good overview of the early days of Piel Bros.

In 1883 , three Piel brothers, Gottfried, Wilhelm and Michael, pooled their funds and bought the old Lanser Brewery in East New York, a small three-story brick building set in the middle of farmlands and a good half-day’s journey by horsecar from Brooklyn’s City Hall. Here with a handful of employees, the Piel brothers succeeded in recreating the fine Old-World quality of which they had dreamed, and offered a new brew to the surrounding countryside.

During the first year, 850 barrels were brewed and sold. Piel’s had started on its road to fame with a reputation for superior quality which has constantly been maintained from this humble beginning.

From the neighboring farmers, the fame of Piel’s Beer soon spread throughout the country-side to Brooklyn and “far-away” Manhattan. From the beginning it was the policy of the company to make the business grow purely through the quality of its product and without offering financial aid to outlets, either retail or wholesale. This was a daring and courageous stand for any brewer to take in those days and one from which the company never varied.

The pioneering spirit which launched the business was later in evidence on many occasions. Piel’s Brewery was first to produce and maintain a brew that really matched Old World quality and flavor; the first to use the automatic pasteurizer; the first in this country to employ cultured yeast; the first to use colored bottles and a leader in the precise control of its brewing process – another step forward in uniformity of product.

I haven’t been able to confirm the 1883 start date using the Brooklyn City Directories but according to this September 4, 1885 notice in the Brooklyn Daily Eagle they were certainly brewing by then.

The first listing that I can find is in the 1887 Directory. Gottfried, Michel and Piel Bros were all listed in the 1887 Directory with the occupation liquors, located on Sheffield Avenue, corner of Liberty Avenue. Later in 1889 William was also listed and all three brothers and the business were called brewers.

The business was listed in the 1890 Lain’s Business Directory of Brooklyn; the 1899, 1903 and 1907 Trow Business Directory Borough of Brooklyn and in the Corporation and Copartnership Directory of the Boroughs of Brooklyn and Queens 1913-1914 (Gottfried President, Michael VP and William Sec/Treas).

By the late 1800’s the brewery was part of an entire complex that was billed as a family resort. An advertisement in the September 13,1896 issue of the Brooklyn Daily Eagle mentioned a barroom, two beer halls, restaurant and hotel. Other advertisements also mentioned a large charming summer beer garden unrivaled in beauty.

One of the beer halls was described this way in an October, 1888 notice in the Brooklyn Daily Eagle that announced its opening:

THE MAGNIFICENT NEW HALL OF PIEL BRO’S BREWERY has been opened. Built in Italian palace style and richly decorated, it is really the finest family resort in the city.

By 1905 the plant included facilities on all four quadrants of the Liberty/Georgia intersection and in 1911 the Beer Garden and Restaurant had to be discontinued in order to expand the Brewery to 40,000 barrels annually.

A June 21, 1921 article in the “Beverage Journal” provided a review of brewery activities (during prohibition) that stated that Piel Bros was making malt extracts, soft drink syrups, cereal beverages, birch beer, ginger ale, cider and apple beverages and white and red champagnes.

Their cereal beverage (near beer/less than 0.5% alcohol) line was called Kovar. An advertisement in June of 1919 described eight different Kovar beverages:

  1. Piel’s Kovar (Light) – a foaming cereal beverage with the delicious tang of real Saazer hops
  2. Piel’s Kovar (Dark) – foaming, nutritious; rich body; dark in color
  3. Piel’s Kovar Ale – a rich, light creamy cereal ale, round and full in flavor
  4. “Piel” – a foaming amber malt beverage with the piquant Saazer hops flavor; a popular temperance beer for “wet” territories.
  5. “Piel Ale” – mellow and light in color with a distinctive malt flavor and a tang all it’s own; an ale type temperance beer for “wet” territories
  6. Piel’s Orange Kovar – a natural orange beverage; sparkling, made from oranges and pure cane sugar only.
  7. Piel’s Apple Kovar – possesses the original flavor of freshly pressed, hand picked apples; produced as an unfermented apple champagne.
  8. Piel’s Ginger Kovar – sparkling delicious; the exquisite flavor of the old Irish formula enhanced by the Kovar process.

Their license to brew beer after Prohibition was posted in a June 1933 issue of the Brooklyn Daily Eagle but…

In May of 1933 the Hotel Huntington was already selling Piel Bros. Beer on draught.

Piel Bros bought Trommer’s Brooklyn Plant in 1951 and Rubsam and Hormann’s Staten Island Plant in 1953. They then closed them in 1955 and 1963 respectively.

Subsequently:

  • 1963 – Piels was acquired by Associated Brewing (who operated a chain of local breweries)
  • 1973 – the Brooklyn plant closed
  • 1970’s – Schaefer bought the rights to the Piels label
  • 1980’s – Schaefer bought out by Stroh’s

Ultimately most of Stroh’s brands including Piels were sold to Pabst who discontinued making Piels in 2015.

Today, an old building on the northwest corner of Liberty Avenue and Sheffield Avenue was once the brewery’s administration building.

I’ve found three different types of Piel Bros bottles. Two are tooled crowns (12 oz); one champagne style and colored aqua, and the other, a brown export style. They probably date back to around the later part of the beer garden era.

I’ve also found a machine made squat (probably 8 oz). It’s embossed “Kovar” on the back so it’s from the Prohibition era.

  

 

 

 

Pflug & Ackley, Hempstead L.I.

 

   

Plug & Ackley was mentioned in a story entitled “Old Timers Carry On at Hempstead,” printed in the June 26, 1940 edition of a newspaper called the Nassau Daily Review Star.

The late Henry E. Ackley and Daniel Plug established Plug and Ackley’s Beverage Company in 1880. Their sons took over the business at a later date and now the business is being operated by the third generation.

In the 1890 Lain’s Business Directory under Hempstead, Pflug & Ackley was listed as a bottler at 33 Greenwich. The “Annual Report of the Factory Inspectors of the State of New York in both 1899 and 1900 indicated the business had 6 employees during that time, all male. Through at least the early 1930’s the plant remained at the 33 Greenwich address.

A Pflug and Ackley advertisement carried in several issues of the Nassau Post between May and July of 1914 contained a photograph of their “Bottling Department and Sales Rooms in Hempstead L.I.”

The advertisement went on to list a wide range of beverages that were bottled by the company at the time. It included rye, bourbon and scotch whiskeys, gin, bitters, brandies, ales and porters and mineral waters and vichy water.

An article under the Headline “Makes Good Beverages” in the December 17, 1925 edition of the Hempstead Sentinel provided a snapshot of the business at that time.

One of the oldest established firms in Hempstead is the Pflug and Ackley bottling works at the corner of Greenwich and Prospect Streets. The name has been synonymous with good beverages extending over nearly three generations. At the present time the business is managed by William H Ackley, who has a reputation for progressiveness.

Mr. Ackley keeps pace with all the newest methods, particularly those for the manufacture of the purest of products under the best sanitary conditions. He has recently installed machinery that has done away with much of the labor of human hands.

Mr. Ackley reports that although he is daily securing a large quantity of cider for the holidays there is such a demand for it that his delivery trucks are kept busy filling the orders of customers.

There was a P&A advertisement in the same December 17,1925 issue of the Hempstead Sentinel for Russet Apple Cider.

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A series of advertisements within several issues of the “Brooklyn Daily Eagle” between June and August of 1920 named them as the local Nassau County bottler for Ward’s “Orange (and Lemon) Crush.

There were also P&A advertisements for Orange Crush in at least two May, 1923 issues of the “Hempstead Sentinel”.

By 1938, the company had apparently changed its name to the Ackley Beverage Company. I’ve found shards of a bottle embossed Ackley Beverage Co, Hempstead NY on the base that includes a 1938 embossed date. The embossing is very similar to the Pflug & Ackley embossing.

33 Greenwich Street does not exist today nor can I find Prospect Street in Hempstead. The address would have been located near the intersection of Greenwich and Peninsula Blvd and was most likely acquired when Peninsula Boulevard was widened to its present configuration.

This business spanned the conversion from mouth blown to machine made bottles and I’ve found both types. Mouth blown ones include two blob tops,  a champagne style beer (12 oz) and a large 27 oz, and several 8 oz tooled crowns, one embossed with the year 1917, another with 1918 and still another with 1919. Machine made finds include a 27 oz bottle embossed with the year 1926 and a 6 oz Orange Crush.

The Orange Crush bottle has the P&A monogram embossed on the base. I’ve also found a small 6 oz machine made bottle embossed “Ackley Beverages Hempstead NY” that probably dates to the 1930’s.

 

Pichel & Schwab, 174 Bedford Ave, Brooklyn NY

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The business of Pichel and Schwab was first listed in the Brooklyn directories around 1897 as “liquors” at 174 Bedford Avenue. They are not listed in 1895. The business was listed in the various Brooklyn Directories up through 1920.  Most listings labeled them as either “liquors” or “wine merchants.”

1900 census records list Adolph Pichel, Jacob Schwab and his son Daniel, all living at 174 Bedford Avenue, so it appears they were the founders of the business.

Up through 1907 the business listed a single address at 174 Bedford Avenue, then in 1909 they added a second location at 1351 Fulton Street. Both of these addresses were listed between 1909 and 1914. The directory classifications generally labeled the Bedford Avenue location as “wholesale liquors” or “wine merchants.” The Fulton Street location was simply labeled liquors so it was probably the retail store.

The 1910 census records showed Adolph Pichel living on Bedford Ave and Daniel Schwab living on Fulton Street. Based on this I assume it was a relatively small operation with each living at or above one of the stores.

Over the years, they occasionally  listed other addresses as well including: Metropolitan Ave., corner of Graham and 48 Sumpter. I assume these were also retail locations.

In 1915 they dropped the Bedford Avenue address and just listed the single location on Fulton Street. By 1920 the business had moved to 278 Ralph Avenue, also in Brooklyn.

The business was almost certainly a victim of National Prohibition. The February, 1920 telephone book listed Pichel & Schwab, liquors, at 278 Ralph Avenue. Three months later, in the May listings, the business name had  changed to Pichel Products and 1920 census records listed Adolph Pichel’s occupation as “wholesale merchant – candy.”

Daniel Schwab was also included in the 1920 census with no occupation. By 1930 he was in the oil business

One of the products they were associated with was King David’s Monogram Whiskey. A Pichel and Schwab shot glass, exhibited on e-bay, advertised both the Bedford Avenue and Fulton Street addresses.

The building at 174 Bedford has recently been razed. In 2015 a new building was under construction there.

The bottle I found looks like a pretty common champagne style beer bottle. Based on the above research, it may have contained wine or at some point they also bottled beer. The bottle has a tooled blob finish (12 oz) embossed with the Bedford Ave address.

 

PABST

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The Pabst Brewing Co dates it’s origins to a brewing company founded in 1844 by Jacob Best. A brief history of the Best Brewing Company includes:

  • The original brewery called the Empire Brewery and later, Best and Company was located on Chestnut Hill Street in Milwaukee Wisconsin.
  • Jacob Best’s son Phillip took control of the brewery in 1860.
  • In 1863 Frederick Pabst, a steamship captain and son-in-law of Phillip Best bought a share of the Phillip Best Brewing Co.
  • In the 1870’s Frederick Pabst becomes president.
  • In 1874 the Phillip Best Brewing Co was the nation’s largest brewer.
  • In 1875 they began bottling a lager beer they branded “Best Select” that they had been brewing since the 1860’s.

In March, 1889 the name of the company was changed to the Pabst Brewing Company. The following notice, announcing the change, appeared in several March and April issues of the “Weekly Wisconsin” a Milwaukee newspaper.

Not long after, by 1890, the first references to their signature beer, Pabst Blue Ribbon began to appear.

It was only a year or so later that Pabst established themselves in New York City. Locally, the first listing I could find for the Pabst Brewing Company was in the 1891-92 NYC City Directory at 374 Washington. The first New York City advertisement I could find was in the April 25, 1892 edition of the New York World. The advertisement showed Pabst beating Anheuser-Busch in comparative sales in 1891, calling themselves the “most popular beer ever placed before the public.” You have to appreciate their selective use of font size to help make their point!

One of the first national brands, Pabst apparently tried pretty hard to sell themselves in New York City as “local.” In several May and June 1897 issues of the Brooklyn Daily Eagle, they published several different full-page advertisements that stressed, among other things, that they bottled their beer in New York City and were in fact a “local institution.”

WE ARE A LOCAL INSTITUTION

We have our own branch establishment here and WE ARE THE ONLY WESTERN BREWERY WHO BOTTLES BEER FOR THE NEW YORK MARKET UNDER THEIR OWN ROOF AND INTELLIGENT SUPERVISION. We have 117 employees in New York. We purchase large amounts of supplies from New York. We spend with New York business houses, publishers and for rent for our various establishments enormous sums, indeed sums far in excess of the volume of local business. We are therefore a local institution in every sense of the word, a home institution to the Metropolitan district. This feature should be remembered.

The following year, in 1898, they changed their listed address to 606 W 49th St (Between 11th and 12th Avenue) where they remained through at least 1919. The NY manager in these early years was named Eugene Schlep who was listed as a company director in the NYC Copartnership and Corporation Directories from 1900 to 1919.

A January 26, 1911 advertisement in the Brooklyn Daily Eagle stressed the value of Pabst Blue Ribbon as a food and also demonstrated that PABST had started using bottles with crown finishes by this time.

With the advent of Prohibition, the Pabst Brewing Company was dissolved and the newly formed Pabst Corporation went off in other directions. A December 8, 1920 article in the New York Times told the story.

The Pabst Brewing Company which, until the advent of prohibition, was one of the world’s greatest breweries, passed out of existence today when the Pabst Corporation, with a capital of $5,000,000 was formed, dissolving the old company.

H.J. Stark, President of the brewing company, announced that the concern was a thing of the past and that the corporation would “manufacture, sell and generally deal in goods, wares, etc…

The Pabst Brewery is still operating on a small scale selling and manufacturing near beer. Milwaukee does not take kindly to near beer and business in this commodity is negligible.

One area that Pabst moved into was cheese production selling more than 8 million pounds of “Pabst-eff” cheese.

When prohibition ended the company went back to selling beer and the cheese line was sold to Kraft. A March, 1934 advertisement for Pabst Blue Ribbon Bock Beer visually signaled the end of Prohibition and the return of their beer with the image of a jumping ram and the phrase “a single leap through 15 years”.

The very bottom of the advertisemnt refers to local distributers so it appears they were no longer bottling their own beer locally. The post Prohibition Telephone Directories confirm this. PABST is not listed in the 1935 Classifieds under beer or brewers. In 1940 they’re listed under brewers but as the PABST SALES COMPANY. They were located on Hudson Street.

Today PABST is a holding company contracting for the brewing of over two dozen brands from defunct companies. Some of the brands I recognize include Ballantine, Heileman, Lone Star, Piel Bros, Olympia, Falstaff, Schaefer, Schlitz, Schmidts and Strohs.

W 49th St between 11th and 12th Avenues is now primarily occupied by a modern warehouse type building housing a Federal Express Shipping Center.

I have found two different type bottles, both machine made. One is a brown champagne style, the other a green export style. They are most likely in the 1910 to 1920 time frame.

 

 

New York Bottling Co., Inc., New York

ny-1           ny-2

The New York Bottling Co., Inc was established in 1914. According to the January 15, 1915 Issue of the American Bottler:

A consolidation of the following prominent New York City bottling concerns took place on April 1: A. Ludorff, S.A. Ludin & Co., (New York Bottling Co), W.E. Seitz & Co., John F. Hughs, Henry Kracke (Globe Mineral Water Co) and the A. Liebler Bottling Co. The new company is called the NY Bottling Co., Albert Ludorff is president and J. E. Ludin is Tres.

The NYC Copartnership and Corporation Directories for 1915 and 1919 listed the consolidated company as the New York Bottling Co, Inc. (NY), Albert Ludorff Pres, John E Ludin Tres and R E Schoder Sec. Capital $750,000. 532 W 20th, 417 E 90th, 402 w 126th. Note that the 126th St address is the former address of the A Liebler Bottling Co.

In the 1922 NYC Directory, the company address was given as 502 – 514 W. 45th St and they remained there until moving to 118 N 11th St in Brooklyn sometime in the early 1930’s.

The New York Bottling Company name dates back to the late 1870’s or early 1880’s. It was located at 160 S 5th Avenue up until 1896 when they moved to 622 West 55th Street. Around 1900 it appears that they were acquired by S.A. Ludin & Co. one of the firms included in the 1914 consolidation. From 1900 to 1914 the NY Bottling Co was listed as a registered trade name of S A Ludin & Co. at the following addresses: 620 W 55th St (1900 to 1901) and 514 W 36th St (1902 – 1914).

Early Directories list the other members of the consolidation at the following addresses:

  • Ludorff & Macke – 517 W 57th St – (1897 Business Directory)
  • W E Seitz & Co – 310 E 82nd St – (1897 Business Directory)
  • A Liebler Bottling Co – 403 W 126th St – (1897 Business Directory)
  • Globe Mineral Water – 144 Lincoln Ave – (1909 Copartnership and Corporation Directory)

The bottle I found is machine made (9oz) with the “Inc” added to the Company name. This dates it no earlier than the 1914 consolidation.

John Mullin, Far Rockaway, L.I.

mullin

John Mullin started in business prior to 1890 and continued into the first decade of the 1900’s.

The business was listed in the 1890 Lain’s Business Directory of Brooklyn (Far Rockaway), White n. Mott Ave. The business was also listed under bottlers of lager beer, White n. Cornaga Ave, Far Rockaway in the 1899 and 1903 Trow Business Directory of the Borough of Queens. He was not listed in the 1907 Trow Business Directory for the Borough of Queens.

He was also listed in the New York State Liquor Tax Holder Directory for 1898.

The 1903 business directory had an expanded advertisement stating “John Mullin Agent for James Everard’s Canada Malt Lager Beer and David Stevenson’s Brewing Co, Also Everard’s Ales and Porter. White near Cornaga, Far Rockaway”.

mullin-ad

According to the 1900 Census data he and his wife Mary also ran a boarding house on White Street in Far Rockaway.

White Street’s name has subsequently been changed to Beach 21st Street. Both locations listed above are on Beach 21st Street between Mott and Cornaga so they are most likely one and the same. Today, much of this block is vacant though there are some older buildings near Mott Ave.

All four bottles found are champagne style beers with tooled blob tops. The slug plate refers to Far Rockaway Long Island. This would indicate they were made in 1898 (the year Far Rockaway became part of NYC) or earlier. This makes sense as he was in business going back to at least 1890.