Henry C. Botjer Co., Long Island City, N.Y.

According to census records Henry C. Botjer was born in Germany in 1872 (1900 records) or 1873 (1910 records) and immigrated to the United States in 1888.

It appears that he ran his own business from 1906 until 1918, when he passed away. Between 1906 and 1910 his address was listed as 353 Broadway or sometimes Broadway, corner of Second Avenue in Long Island City, Queens. An advertisement in the February 4, 1907 edition of the Brooklyn Star called him a “Wholesale Dealer in Lager Beers, Ales and Porters  with a depot and office both located on Broadway, corner of Second Avenue. The advertisement went on to say that he was the sole agent for Miller’s “The Best” Milwaukee Beer and wholesale agent for imported beers.

Another advertisement, this one in the February 8, 1908 issue of “Harpers Weekly” focused on his association with “Miller”

The business incorporated in July, 1912. The incorporation notice appeared under the heading “New Queens Concern” in the July 30, 1912 edition of the Brooklyn Daily Eagle.

The Henry C. Botjer Company of the Borough of Queens has been incorporated with the Secretary of State, to make and sell beverages, etc. with a capital of $10,000 and the following directors: Henry C. Botjer of Long Island City and James J. Sullivan and D. Walter Griffiths of New York City.

Around the same time, the business moved to 404 – 406 Jackson Avenue in Long Island City, where it remained listed until 1918. During this period,the directory listings usually classified the business as wholesale beers.

Second Avenue in Queens was later renamed 31st Street. The intersection of 31st Street and Broadway in now technically located in Astoria and situated under the elevated subway. The buildings on each corner are all old and could date back to the business. It’s not clear exactly where the Jackson Avenue address was located.

The bottle I found is a machine made, 12 ounce, champagne style beer with a crown finish. It’s embossed “Henry C. Botjer Co. Long Island City” in small letters around the shoulder. The bottle looks exactly like the one in the 1908 advertisement (without the label) and no doubt contained a “Miller High Life.” Machine made, it most likely dates to the later years of the business.

Franklin Brewing Company, Brooklyn N.Y.

 

The Franklin Brewing Company was established in 1903 but in fact has it’s roots in the brewing operation of George Malcom whose brewing business dates back to the mid-1860’s.

Malcom was first listed as a brewer located at the corner of Dean and Franklin Streets in Brooklyn. Around 1870 he moved to Flushing Avenue and established one of the largest breweries in Brooklyn at the time, occupying the entire block from Franklin Avenue to Skillman Street. Also referred to as the Wallabout Brewery, it was described in a September 19, 1871 item in the Brooklyn Daily Eagle.

Wallabout Brewery, one of the largest establishments of the kind in the county, and said to be capable of turning out 500 barrels per diem. It occupies a fine brick building, 150 x 75 feet, and four stories in height. It is an immense concern, in every way well ordered, fitted with all the latest improvements and most modern inventions; employs a large number of men, and has involved an investment of not less, probably, than half a million of dollars of capital.

George Malcom was listed as a brewer at the Flushing/Franklin/Skillman location up through 1891. The expanded listing in the 1885 directory was typical.

Then in 1892, the company name in the listing changed to the “Malcom Brewing Company.

By the early 1900’s the business was running into financial difficulties. According to the April 14, 1903 issue of the Brooklyn Daily Eagle:

Some months ago the brewing company applied for a voluntary dissolution, on the ground of insolvency, and the referee reports that the company is undoubtedly insolvent and was insolvent on July 28 last.

By this time George Malcom is apparently no longer involved. The April 14, 1903 story goes on to say:

…the capital stock of the company is $400,000 and there is outstanding of this sum $359,000. The stock was issued to George Malcom for the plant and the present holders secured their holdings from him or his assigns.

A receivers’ sale that included the entire plant and property was held on June 30, 1903.

Notices for the sale listed the property holdings at that time which included brewery, malt house and stables.

The description of the brewery machinery provides an idea of the size of the operation at the time.

ALL BREWERY MACHINRY AND EQUIPMENT, sufficient for an annual output of about 150,000 barrels of ale and lager, including ice plant of about 40 tons capacity daily, and Milwaukee grain drying machine; malt house machinery of about 600 bushels capacity daily; also bottling machinery and office furniture..

STABLE CONTENTS, viz.: 36 horses, 27 delivery trucks and carts with harnesses, blankets, covers, feed and other stable supplies

The brewery was purchased by Claus (Charles) Doscher who, within 30 days of the sale, organized the Franklin Brewing Company. His brother and his sons were the officers, directors and holders of all the issued stock. The incorporation was announced in the July 31, 1903 issue of the Brooklyn Daily Eagle.

Articles incorporating the Franklin Brewing Company of Brooklyn have been filed with the Secretary of State. The capital stock is placed at $500,000 and the directors for the first year are Charles Doscher and Henry F. Cochrane of Brooklyn and Henry Doscher, John Doscher and Herman Doscher of New York City.

Claus Doscher  passed away in 1910. Afterwards there were many failed attempts by the family to sell the company which was in financial trouble. The brewery eventually shut down in 1917 or 1918. According to an August 11, 1918 story in the Brooklyn Daily Eagle the brewery building had been sold and was being converted to a cold and dry storage plant around that time.

The former building of the Franklin Brewing Company, at Flushing and Franklin Avenues, is being converted into a cold and dry storage plant. Food merchants of the Walkabout Market for whom the lack of storage space for their products is a serious problem, will benefit materially by the new plant.

The building which faces on Flushing Avenue and has a frontage of 200 feet, extends to Skillman Street. The wings of the structure are five stories high and the interior eight.

The plant is already partially equipped and insulated and is ideally adapted for storage purposes. It will afford 430,000 cubic feet of cold storage space and about 620,000 cubic feet for dry storage.

The building was purchased at auction on July 9 by George Dressler, president of the Wallabout Market Merchants’ Association and head of the Walabout Basin Storage Company.

The plant is expected to begin operations about the first of September.

The building described in the above article is still located on Flushing Avenue.

The bottle I found is an export style beer bottle with a tooled crown. It fits the 1903 to 1917 time frame of the business. Being mouth blown, it probably skews toward the earlier end.

Louis C. Ott, Rockaway Beach, L.I.

 

Louis C Ott was a hotel owner in Rockaway Beach (previously called Oceanus) from the late 1880’s until the late 1910’s. He was also active in the local democratic party serving as a NYS Assemblyman in the early 1890’s and later as a Town Supervisor in the late 1890’s and early 1900’s. Also active in the community, he served as a fire warden and a member of the Board of Representatives of the “Oceanus Hook and Ladder Company No. 1.”

Ott’s hotel business appears to have been closely tied if not one and the same with the liquor and beer trade. The first mention of Ott that I can find is as a liquor tax certificate holder with the town of Hempstead. (Note that at the time Rockaway Beach was under the Jurisdiction of Hempstead and not yet a part of NYC.) He was listed with the classification “hotel”and located in Rockaway Beach, but no address was given. His certificate was paid up through September 4, 1890, which leads me to believe the business started at least a year or two earlier, sometime in the 1880’s.

Sometime during this period, Ott became an agent and bottler for the Joseph Fallert Brewing Company. Advertisements in the local newspaper, “The Wave” between 1896 and 1898 bear this out and the 1899 Trow Business Directory listed the business on Hammels Avenue (now Beach 85th Street) under the heading “Bottlers of Lager Beer.”

Whether Ott’s relationship with the Fallert Brewery dated back to his 1890 liquor tax certificate is not clear, but by 1899, it appears that the two entities had a falling out. On April 26, 1899, the Brooklyn Daily Eagle announced a judgement against Ott in favor of the Joseph Fallert Brewing Company for $7,308.40.

In 1900, Ott took over a hotel previously run by an Assemblyman from New York City. That year, in May, “The Wave” reported:

Supervisor Louis C. Ott will shortly open the hotel corner of Eldert Avenue and the Boulevard, formerly conducted by Assemblyman Honeck.

The 1903 Trow Business Directory for Brooklyn and Queens listed Ott at the Eldert Avenue (now Beach 87th Street) address under the heading “Wines/Liquors/Lager Beer.”

Around 1904 Ott’s listed location changed again and he was named in various newspaper articles as the proprietor of the Grassy Point Hotel located at Broad Channel on the Jamaica Bay trestle. Both the 1904 Trow Business Directory and the 1910 census records listed him at this location. In fact, The August 16, 1911 issue of the Brooklyn Daily Eagle reported that he spent his 57th birthday there.

Louis C. Ott, former Assemblyman from the Sixteenth District of Brooklyn celebrated the fifty-seventh anniversary of his birth at a family dinner at the hotel of which he is proprietor, the Grassy Point, on Broad Channel on the evening of Tuesday last. The table was placed lengthwise of the long dining room, covers being laid for twenty-four. The decorations were asters and gladioli, a huge horseshoe of asters  being placed on a table just back of the host, a gift from friends and sent with many wishes for good fortune.

More than just a hotel, Grassy Point was a resort that included a restaurant, dancing, bowling alleys, billiards, a fishing station, bathing, boating and ball fields. A photograph contained within a 1908 advertisement left no doubt that by then, Ott had switched his allegiance from Joseph Fallert to Trommer’s.

Ott apparently operated the Grassy Point Hotel through at least the mid-teens. Ott was listed with a Broad Channel Hotel in the 1910 NYC Telephone Directory but not in the 1914 edition. By 1920, census records showed him widowed and living on Long Island in the Valley Stream/Lynbrook area with a son-in-law. He died while living on Long Island in July, 1924.

The Grassy Point Hotel remained in operation until it was destroyed by fire in January 1939. According to the January 5, 1939 issue of the Brooklyn Daily Eagle, the damage had been extensive enough to require rebuilding of the structure. At the time of the fire, the operation consisted of only a restaurant and grill. No rooms were rented.

Ott, a New Yorker of German heritage, had nine children, including six sons. Four of those sons were members of the U.S. armed forces during World War I and at least three were involved in active combat. According to an October 30, 1918 article in the Brooklyn Daily Eagle:

Pvts. Harry and Walter Ott, sons of Louis C. Ott of Mineola Ave., Valley Stream, L.I., have both been wounded. They were drafted in 1917 and trained at Camp Upton before departing for France. Walter is 22 years old and Pvt. Harry is 25. Both were engaged as chauffeurs prior to their entrance into the service. Walter, who is a member of Co. G 308th Inf. was wounded on August 17th. Just when Harry was hurt is not known. He wrote his father a note from a hospital ship stating that he had been injured and that he was on his way to London. A third brother, Sgt. Andrew Ott, is stationed at Camp Sevier in South Carolina, giving instruction on gas masks. He too, was drafted in 1917, sent to Camp Upton, where he received his sergeant’s chevrons, and finally to France. There he was gassed and after three months of continual trench duty ordered to return to America. He was a member of Company D, 305th Inf. He is 27 years old and was formerly a silversmith, employed by the Gotham Company in Manhattan. A fourth brother, Robert Van Wyck Ott, is eligible for the new draft and is expecting his call momentarily.

The bottle I found is a champagne style beer with an applied blob top. The slug plate refers to Rockaway Beach, Long Island. This would indicate it was made in 1898 (the year Rockaway Beach became part of NYC) or earlier and most likely contained the Joseph Fallert brand.

 

 

John Kessler, Woodmere, Long Island

kessler            kessler-1

Census records from 1900 through 1920 reveal that John Kessler immigrated to the United States from Germany in 1880 and worked as a salesman. Sometime after 1900 he started operating a hotel located somewhere on or near Woodmere Bay. The 1910 census lists his address as “out in Woodmere Bay”. He passed away sometime around 1914 and his wife Margaret continued to run the business for several more years. In the 1920 census Margaret is listed as a widow living with her daughter on West Broadway in Hewlett and the family is no longer involved in the business.

John Kessler, Hotel, Woodmere Bay south of Woodmere Dock, is listed as a liquor tax certificate holder for the years ending September 30, 1911 and September 30, 1912. In the years ending September 30, 1914 and 1915, Margaret not John is listed as the certificate holder. I’ve found that many local hotel owners in this era were liquor tax certificate holders and bottled their own beverages.

I found a champagne style beer bottle with a tooled blob finish that fits the early 1900’s time period. I haven’t seen this one on the Internet adding to the evidence that this was a small local business.

A Wolff, Central Bottling Co., 55th St, bet 2nd & 3rd Ave New York

wolff

The A stands for Anthony (Anton) Wolff.

Wolff is first listed in the 1880 NYC Directory as a maltster with a home address of 330 East 47th Street. In the 1884 directory he’s listed as beer with a home address of 226 East 56th Street.

Then from 1886 through 1912 he’s listed in various NYC directories as a bottler (or sometimes beer) on East 55th Street. He listed several addresses over the years, all on 55th Street between 2nd and 3rd Avenue, primarily 204 East 55th St.

The March 28, 1889 issue of the newspaper “The Daily Graphic” Lists 24 Bottle Registration Notices from different bottlers. A Wolff is one of them. His states:

To All Whom it May Concern: I Anthony Wolff doing business and trading as the Central Bottling Co, certify that I am engaged in bottling and selling lager beer, ale and porter and other beverages, and use and have the sole right to use my name, marks and devices branded, stamped, etched, blown or otherwise produced upon my bottles and boxes, a description of which distinguishing names and marks is as follows: Glass bottles on which is “Central Bottling Co” and “A Wolff”; other bottles with “Central Bottling Co”; other bottles “A Wolff”. Boxes on which is “Central Bottling Co” and “A Wolff”. CENTRAL BOTTLING CO. By A WOLFF.

The business is listed in the Annual Report of Factory Inspectors of the State of New York in 1896 and 1898. In 1898 they listed 6 male employees.

Several New York State newspapers covered a fire that included Wolff’s plant that occurred on August 25th, 1898.

The explosion of a large ammonia tank used in the making of artificial ice set fire at an early hour this morning to Jacob Hoffman’s Crescent Brewery, a 5-story brick structure at 206 and 208 East Fifty-fifth Street. The flames spread with marvelous rapidity and the Central Bottling Company’s plant, of which A. Wolff is the proprietor, at 202 East Fifty-fifth Street soon caught fire. Within a very short time the entire block surrounded by Third Avenue, Fifty-fourth and Fifty-fifth streets were doomed.

The surrounding tenements, all filled with sleeping people, next ignited and the bewildered tenants began to pour out into the streets by the hundreds. Alarm after alarm was turned in by the police, and by the early arrivals of the firemen, until four alarms had sounded and 18 engines and five hook and ladder trucks were on the scene. As a precaution several ambulances were called from Bellevue and other hospitals. Many thrilling rescues of frightened men, women and children were made by the firemen.

Wolff’s business must have survived the fire because he remained at 55th Street through 1912.

In 1912 the American Bottler reported that Wolff resigned his membership in the organization that year. He’s not listed in the 1914 NYC Copartnership and Corporation Directory, so I have to think the business ended in 1912.

In the NYC Copartnership and Corporation Directories between 1905 and 1914 there is also a Central Bottling Co listed at 617 11th Avenue (it’s listed under Central). In the same directories Wolf is listed under Wolff as “Wolff A., Central Bottling Co. (RTN) (Anton W. Wolff).” Based on this there doesn’t appear to be a connection.

204 E 55th Street lies within the current footprint of 909 Third Avenue. Interestingly, PJ Clarke’s address is 205 E 55th Street so Wolff was right across the street 100+ years ago (probably his lunch spot?)

The bottle I found is a champagne style (12 oz) with a tooled blob finish. It fits within the 1886 to 1912 time frame of the business.

Welz and Zerweck High Ground Brewery, Brooklyn, NY

wz-1

Welz and Zerweck traces its roots to John Welz who was listed as early as 1858 in the Brooklyn City Directories as a brewer located at 132 Scholes.

The company was featured in the “Illustrated History of Greater Ridgewood” published in 1906. The feature included information on it’s early history.

The original brewery was established in 1859 by the late John Welz.

The brewery was first established in Scholes Street and Graham Avenue, in the old “Dutchtown” section of Williamsburg. Two years later it was moved to the building on Myrtle and Wycoff Avenues.

In 1897, the brewery was made a limited corporation with John Welz, president; Chas C.D. Zerweck, vice-president, and Harry Roth, secretary and treasurer. These three officers also comprise the Board of Directors and are the owners of all the company stock.

It was called the Welz Brewery until 1883 when Charles C.D. Zerweck and John Welz’s son, also named John, took over the business. Zerweck, a German immigrant, had joined the Welz Brewery in 1878. The business was first listed in the Brooklyn directories as Welz and Zerweck in 1884.

Well and Zerweck was listed in the 1890 Lains Business Directory of Brooklyn and the Trow Business Directory for the Borough of Brooklyn in 1899, 1903 and 1907 (the only years I could find). It was also listed in the “Copartnership and Corporation Directory of the Boroughs of Brooklyn and Queens 1913-1914; John Welz President, Charles Zerweck VP, Henry Roth Treasurer, Capital $1,500,000. Certainly a closely held company, the 1913 -1914 officers were the same ones that were listed in 1897 when the corporation was formed. The address was always listed as Myrtle, corner of Wycoff, or sometimes 1562 Myrtle.

The feature in the “Illustrated History of Ridgewood” goes on to talk a little bit about the growth of the company in both size and volume of business.

If the old adage “tall oaks from little acorns grow” was ever appropriately applied, it is so applied to the Welz & Zerweck Brewery.

By turning out the best beer that the concern could possibly give to consumers the establishment grew, and from an output of 5,000 barrels a year in the beginning, the concern is brewing and selling more than 300,000 barrels per year, and the new additions that have been made allow a capacity of 500,000.

The entire plant and buildings, which include ice plant, brewery, bottling department, shipping department and offices, cover over four acres of ground.

The beer is sold in every part of Long Island and the Greater City, and is shipped to distant parts, such as the Southern States and Puerto Rico.

Perhaps the best illustration of Welz and Zerweck’s growth from the early 1860’s until the turn of the century are two photographs that attended the feature. The first and largest showed the plant as it existed when the feature was written in 1906. The second, inserted into the lower right hand corner shows the original 1862 building at the Myrtle and Wycoff location.

The brewery complex was located right on the border between Brooklyn (Kings County) and Queens County. This results in an interesting story I found in the December 6, 1894 issue of the Brooklyn Daily Eagle. It concerns a saloon and hotel that made up a part of the brewery complex until it was demolished around that time. It was entitled “The House That Stands in Two Counties”

The old building attached to the brewery of Welz & Zerweck at Ridgewood, for years used as a barroom and hotel, has been razed and in its place will be built a large and modern structure. A part of it stood on the dividing line of Queens and Kings counties and it is said that years ago, when the excise law was strictly enforced in Brooklyn the bar, which on weekdays stood on the Kings county side, would on Sunday be removed to the town of Newton, a few feet away. For many years past, however, the change of the bar has been discontinued, it being allowed to remain permanently , it was claimed, on the Queens County side

I haven’t seen many newspaper advertisements for their beers, but one in the February 15, 1912 issue of the“Forest Parkway Leader Observer” listed a wide range of products including: Gabrinus Brau, Pilsner Beer, Export Beer, Standard Beer and Sparkling Ale and made it a point that“our beers and ales are brewery bottled only.” They were were all $1.00 per case.

Another advertisement, this one in a May 1910 issue of the Brooklyn Daily Eagle touts: “Gambrinus Bock Beer – Better than Imported.”

Welz and Zerwick apparently maintained branches or maybe sales outlets on Long Island as well. An advertisement for one of them in Sag Harbor was printed in the November 26, 1910 issue of the “Sag Harbor Corrector.” The advertisement showed that prices outside of Brooklyn were higher by 20 to 50 percent ($1.20 to $1.50 vs $1.00).

wz-li

It appears that the business continued to operate under the Welz & Zerweck name during the early stages of Prohibition. A June 21, 1921 article in the “Beverage Journal” provided a review of brewery activities (during prohibition) and stated that Welz and Zerweck was making cereal beverages. They were still listed in the Copartnership and Corporation Directory of the Borough of Brooklyn and Queens in 1922, with both Welz and Zerweck as directors, but by 1925 the business had shut down.

According to the May 7, 1925 issue of the Brooklyn Daily Eagle, the brewery complex, located at Myrtle and Wycoff was demolished to make way for a new theater and office complex.

The Welz and Zerweck Brewery, one of the oldest landmarks of the Ridgewood section, occupying the triangle formed by Wycoff Ave., Myrtle Ave. and Madison Street., is shortly to be razed to give way to the construction of a modern theater and office building with a street row of stores it was learned today.

The transaction was said to involve nearly $1,000,000 and the purchasers to be a syndicate of business men in Brooklyn and Queens…

The Welz and Zerweck plant has stood on its present site for more than half a century, and until prohibition, was one of the most flourishing Brooklyn breweries. In passing, however, it has been more fortunate than many other breweries. A subway was built through Wycoff Ave. with a station at Myrtle Ave., and a business center for a population of 100,000 has sprung up around the site, making the property of even greater value than ever during the pre-Volstead days.

It is understood that the new theater building will be from five to eight stories high and that work on it will commence in a month or so.

A year later, on May 11, 1926 they held an auction that included:

The last of their former saloon properties…for which, having sold their brewery and retiring from business, they have no further use.

Finally it appears that the the Welz and Zerweck brands were absorbed by Liebmann’s. According to a March 29, 1933 article in the Brooklyn Daily Eagle, Liebmann’s didn’t plan on continuing with them when National Prohibition ended.

Before Prohibition put a snag in the beer business Liebmann’s has absorbed many famous brands of beer and breweries. They were Peter Doelger’s, Welz & Zerweck’s, George Ehret’s, Obermeyer & Liebmann’s plaza brew, Beadelston & Woerz and the Krumenacker bottling works – and some 30 other brands. With the possible exception of Peter Doelger’s, all of them will remain absorbed, and they will reappear – are now being bottled –  as Liebmann’s.

I found one bottle with a tooled blob finish, several aqua tooled crowns and one brown tooled crown. I haven’t found a machine made example but have seen them on the Internet.

 

 

 

 

J H VanBrunt, Far Rockaway, L. I.

vanbrunt            vanbrunt-1

The J stands for James H VanBrunt.

He apparently took over the business of H C Muller in Oct/Nov of 1904. The following letter appeared in the November 15, 1904 issue of the “American Carbonator and American Bottler”:

One year later, the October 1905 issue of American Bottler reported that VanBrunt’s bottling factory sustained $1,000 worth of damage in a fire but he remained in business for at least the next 15 years.

The business was listed in the Trow Business Directory of the Borough of Queens 1907, 1908-9 and 1912 as a bottler of lager beer Carlton Ave c Guy. This location was identical to the former address of HC Muller. In addition, the ensignia on his slug plate is remarkably similar if not the same (a vine or small tree).

At some point he became associated with the Otto Huber Brewery, probably as a local Far Rockaway bottler. The NYC Telephone Directories for Brooklyn and Queens between 1914 and 1920 listed him as “Huber’s Beer,” with a Carlton Avenue address. As early as 1910, census records listed his occupation as an agent in the beer bottling industry.

He’s also listed as a certificate holder in the “Annual Report of the Commissioner of Excise” for 1914, 1915, 1916 and 1919.

He’s no longer listed in the 1925 directory so I suspect he was a victim of National Prohibition.

Carlton has been renamed Nameoke Avenue and Guy has been renamed Augustina Avenue. 1910 census records indicate that VanBrunt’s family and a boarder all lived on Guy Street, probably at the same location as the business. This leads me to believe that an old frame building on the northwest corner of Guy (now Augustina) once accommodated the business as well as the family.

 

The bottle I found is a champagne style tooled crown (12 oz) that fits the early 1900’s time frame. I’ve seen blob top VanBrunt bottles on the Internet so I assume it’s not one of his initial productions.

Trommer’s Evergreen Brewery, Brooklyn, NY

trommer

John F. Trommer purchased the recently built plant of Stehlin and Breitkopf in 1896. Prior to that he served as William Ulmer’s brewmaster. After his death in1897, his son George took over and grew the business.

The Brooklyn Daily Eagle announced that the business had incorporated in their August 3, 1897 Edition under the heading “New Brewing Company.”

Albany N.Y., August 2 – The John F Trommer Evergreen Brewery Company of Brooklyn was incorporated today with the secretary of state with capital stock of $175,000. The directors are George F Trommer and Caroline Trommer of Brooklyn, William G Ringler, Lorenz Zeller and Edward Michling of New York City.

George Trommer continued to be listed as President and Caroline Trommer as Treasurer in the “Copartnership and Corporation Directory” of the Boroughs of Brooklyn and Queens 1913-1914.

They were one of just a few breweries to make an all-malt beer with 100% barley and wheat malt and hops (no other additives like corn, rice, cane sugar, etc.).

In addition to the Brewery, the Evergreen Complex, located at 1632 Bushwick Avenue (corner of Conway) included a restaurant and beer garden. An advertisement in the October 5, 1907 issue of the Brooklyn Daily Eagle provided actual photographs of the beer garden entrance and interior of the restaurant. It called the restaurant “one of the best appointed restaurants in Brooklyn”

A June 1913 advertisement went much further, calling the complex “A Great Family Resort, Cool, Inviting, Entertaining, Always.”

The advertisement goes on to provide a colorful description of the complex (that now included bowling alleys) and  the beer it served.

It can accommodate and entertain 4,000 people at one time. The entire property consists of 200,000 square feet. The main ballroom accommodates 1,000 couples.

The Gardens surrounding the main building are set with numerous maple trees and hedges of California privet, which afford shade and country atmosphere to one of the prettiest “summer spots” in Greater New York. It is the finest park of the kind in the City; illuminated at night by countless colored lanterns and incandescent lights.

Trommers has been for years and is, the rendezvous for automobilists for the hasty snack and full course dinner. The restaurant is completely equipped for the entertainment of large parties and its cuisine and service is unsurpassed. The Bowling Alleys in the main building are open for dates during the coming season. Fine instrumental music every evening by Fred A Reese’s Instrumental Band. Vocal entertainment by male singers every evening and Sunday afternoon and evening.

We wish to inform you that we have produced, in addition to our celebrated three perfect brews of Grand Prize Pure Malt Beers Pilsner, Muenchner and Bavarian (the foremost bottled beers for family, restaurant, hotel and club use) a new brew of very finest quality – our “Augustiner Brau.”

The finest Pure Malt Beer, produced from the highest grades of barley malt, choicest growths of imported Saazer hops and German yeast exclusively, strictly made according to the German (Muenchner) brewing method and fully matured, representing the highest type of a “Pure Malt-Real Doppel-Lager Beer.” Our Augustiner Brau is a rich, nutritious, liquid food, contributing to the strength of body and nerves. “There is none better brewed and matured.” Try it and convince yourself. Send your order today, by mail or phone, we assure prompt delivery. Phone 1100 E.N.Y.

Trommer’s Bottled Beers – Our sanitary methods and care in bottling are second to none, and each bottle of our Pure Malt Beers has a reputation as to its Purity. We only brew one grade of beer, that which is made of the best Barley, Malt and choicest Saazar Hops exclusively.

If you would spend a pleasant afternoon or evening come to Trommer’s. Take your wife and family. All cars – surface and elevated- transfer within one block of the door.

During Prohibition they managed to expand the business by lending money and giving support to potential owners of hot dog restaurants as long as they’d feature Trommer’s White Label Near Beer.

In 1930 they opened a second plant in Orange NJ and were extremely popular through much of the 1940’s.

In 1949 a strike by brewery workers shut the NY breweries, including Trommers, down for 72 days. This allowed out of town brewers to get a foot old within NYC. Worse for Trommer’s was the strikers who had taken over the facility didn’t take care of their unique strain of yeast (required for fermentation) when they took over the plant and it died. Trommer’s had to begin a new strain of yeast and this radically changed the taste of their beer and NOT for the better.

Trommers ultimately sold the Orange NJ plant to Liebmann’s (Rheingold) in 1950, and on February 9, 1951 the Brooklyn Daily Eagle reported that  they sold the Brooklyn plant to Piel Brothers.

William Piel, chairman of the board of directors of Piels Bros., well known brewers for almost three-quarters of a century, announced yesterday the purchase of the Brooklyn brewing properties of the John F. Trommer Co. This acquisition joins together two famous names in brewing, Piels Bros., founded in 1883 and John F. Trommer Co., founded in 1897, who have been neighbors in Brooklyn for over half a century…

Terms of the purchase will give Piel Bros. ownership of Trommer’s fixed properties, inventories and good will, including the right to brew and distribute under the Trommer label, which Piel Bros., will continue to do…

The plant was closed in 1955 and Piels discontinued the label in 1962. There’s no sign of the Brooklyn plant today.

I’ve found a total of 4 differently embossed Trommer bottles, all champagne style tooled crowns (12 oz). Two have the embossed name “John F Trommer (one script and one block letter slug plate) and the other two are embossed Trommer’s. I’ve seen blob top versions of all except for the script version on the Internet so I don’t think the name difference is any indication of age.

I’ve also found a machine made export bottle apparently made during Prohibition as it matches the bottle in a mid 1920’s advertisement for White Label.

  

George Sessler, Glenwood Landing, NY

sessler

According to census records, in 1900 George Sessler Jr. was a clerk living with his family on First Avenue in Manhattan. By 1910, the census records indicate he had moved to Oyster Bay, Long Island, listing his occupation as “bottler of mineral water.” Two of his brothers, Adolph and William lived with him and listed their occupation as “worker – bottling works.”

Sessler was elected “a member at large” of the American Bottler in 1907, so it appears the business started sometime between 1900 and 1907. The business listed their address as “Highway, Glen Head Depot to Shore” in the Annual Report of the State Commission of Excise in 1913, 1915,1918 and 1919. This location appears to be the same as the house address Sessler listed in 1920 and 1930 census records, further indication that it was a small family run business.

In 1920 and 1930, George continued to list mineral water manufacturer as an occupation and Adolph listed his as mineral water salesman. So the business must have continued at least into the early 1930’s.

I was able to find two newspaper advertisements. One in a May 1918 issue of the “Sea Cliff News” stated Sessler was a bottler of mineral waters, seltzer and beer. The other was in the March 4, 1923 issue of the “Brooklyn Daily Eagle” and it announced that he was the sole distributor of Jeffress Irish Style Canadian Ginger Ale.

sessler-ad    

George Sessler passed away on September 29, 1933 at the age of 60. Adolph continued to list his occupation as mineral water salesman in the 1940 census records but it’s not clear whether or not he continued the family business or worked for another company at that point.

I found 4 bottles, all different (7oz, 8oz, 27 oz and 28 oz) and all machine made. Three are embossed George Sessler or George Sessler Jr and one is embossed Sessler’s Beverages. Recognizing the change in name, this last one may have been manufactured after George’s death in 1933. All of them are embossed with the Glenwood Landing location.

F & M Schaefer Brewing Co., New York

schaefer-4

The F & M stand for brothers Frederick and Maximillian Schaefer. A story marking Schaefer’s 100th anniversary in the March 22, 1942 issue of the Brooklyn Daily Eagle stated that they were one of, if not the first, to brew lager beer in the United States.

The founders (Frederick and Maximillian) really knocked the cognoscenti of their day cold when they put their first brew upon the market. In 1842 beers were of the “top-fermented” type such as ale , porter and common or still beer. The Schaefers introduced the sparkling, lighter-bodied product. It was served cold rather than at room temperature. It was called “lager beer” because it was “lagered,” rested in cold storage.

The start of the business was told in a New York Times item published in their June 7, 1885 edition.

Mr. Fredrick Schaefer – The F. Schaefer whose name appears in the name of the present company, is a native of Wetzlar, Prussia, and was born in 1817. In 1838, when just 21 years of age, he came to this country, and being a thoroughly practiced and experienced brewer he quickly obtained employment in the brewery of Mr. Sebastion Sommers, who at the time owned an establishment between eighteenth and nineteenth Streets, on Broadway, where now stands the well-known Sloane’s carpet store. In the following year-1839- Mr. Maximillian Schaefer, a brother to Frederick, also arrived in this country, and by his exceptional industry and rare business capacity speedily acquired sufficient insight into the commercial methods of this country to warrant his starting in business on his own account. In accordance with this determination the two brothers bought Mr. Sommers’s brewery on Broadway in 1842 and carried on the business there for two years.

I couldn’t find any mention of the original Sommers Brewery in the NYC directories but a story about Brooklyn breweries in the April 26, 1940 issue of the Brooklyn Daily Eagle included a picture of the original Schaefer Brewery in 1842.

The photo caption read:

Oldest brewer of lager beer in the United States is the Brooklyn concern, F. and M. Schaefer Brewing Company. This is how the plant looked back in 1842 when it first began serving the nation’s thirsty.

The 1885 New York Times article goes on to describe how the business ended up at their long time location on Park Avenue (previously called Fourth Avenue) and 51st Street

Then, finding their business rapidly increasing beyond the capacity of the facilities possessed by them, it became necessary to enlarge their borders as it were. Accordingly, in 1844, having secured a more advantageous location at Nos. 109 and 111 Seventh Avenue, between Sixteenth and Seventeenth Streets, they removed there, and the brewery which they erected is still standing, although no longer in active working order. After taking possession of this establishment the demand for their lager increased more rapidly than ever, and was in much greater request than any other brewers. In fact, their trade flourished and spread so rapidly that they again very soon found themselves cramped for room. In 1849, therefore, the plot of land on which the present premises stand was chosen and the cellars were excavated and built. The erection of the present brewery was commenced a year later…

The NYC Directories of the time generally support this part of the story:

  • F & M Schafer (no e), brewers was listed on Seventh Ave in the 1847/1848 Directory, however they’re address was given as “85 & 87 Ave 7” not 109 and 111 as mentioned in the story. They remain listed on 7th Avenue (85-91) through 1863.
  • F&M Schaefer began listing E 51st Street & Fourth Avenue as an address in 1857 (Fourth Avenue was later renamed Park Avenue). Between 1857 and 1863 the company listed both the 7th Ave and 51st Street locations as addresses. In 1864 they dropped the 7th Avenue address.
  • On the 4th of February, 1878, the firm was organized into a joint stock corporation. It was first listed as the F & M Schaefer Brewing Company in the 1879 Directory at the 51st Street address.

The brewery converted from ice to artificial refrigeration in 1880 and the bottling department was added in 1892. The New York Times article described the new refrigeration plant like this:

The company have also recently erected a large four-story building, 44 by 75 feet, on the north side of 51st Street, where their ice machinery is located. No ice whatever is used, a gigantic ice machine taking its place. This machine was built by the Consolidated Ice Machine Company, and has a capacity for cooling equivalent  to 125 tons of ice per day – all on one floor. Previous to this no less than 15,000 tons of ice were consumed by the company every year.

The company was one of many profiled in a special section on “Business and Commerce” in the May 23, 1908 edition of the Staunton (Va.) Daily Leader. The feature described the three types of beer that the company was brewing at the time.

Three kinds of beer are brewed – “Wiener,” very light in color; “Lager,” an amber-colored beer, and their “Special Dark,” which is highly recommended by physicians for its nutritious qualities. The “Wiener” and “Special Dark” are unsurpassed in this country, while the “Lager” compares very favorably with other popular brews. These beers are also bottled for hotel, export and family trade. The bottling is done directly from the vats, which are under government supervision.

The business remained at the 51st Street location until the mid-1910’s when they decided to move across the East River to Brooklyn. An article in the “real estate” section of the May 29, 1915 issue of the Brooklyn Daily Eagle introduced the upcoming move and two weeks later Schaefer took out an advertisement in the Eagle introducing themselves to Brooklyn.

Another industry is to be added to the rapidly growing commercial center in the vicinity of the Williamsburg Bridge. No movement in the past ten years has been so marked as the demand for factory sites in this locality and the decision of the F & M Schaefer Brewing Company to abandon its present plant on Park Avenue and Fiftieth Street, Manhattan, for a more accessible location at the Brooklyn waterfront is further proof of the value of the section for business purposes.

The new Brooklyn plant opened in June 1916 and the old Manhattan plant was sold off in parcels.

Prior to National Prohibition I didn’t find many Schaefer newspaper advertisements. One I did find was for their Wiener Beer entitled “Special Holiday Brew” put out during the 1893 Christmas season. Another advertisement that was pretty common between 1893 and 1906 referred to their Bock Beer and made a point that its bottled at the Brewery.

        

The Brooklyn plant stayed open during prohibition making cereal beverages and manufacturing artificial ice and dyes. Their license to brew beer after Prohibition was posted in a June 1933 issue of the Brooklyn Daily Eagle.

Their advertising message at the end of Prohibition was “Our Hand Has Never Lost It’s Skill” and one advertisement in November of 1933 goes on to say:

A man may have a poor memory for faces, but he never forgets the first time he is introduced to a glass of Schaefer.

By 1938, Schaefer was selling one million barrels per year and in 1944, two million. They purchased the Beverwyck Brewery Company in Albany, NY in 1950 and in the 1970’s acquired the rights to the Piels label.  Between 1950 and 1970 Schaefer was one of the top selling Breweries in the nation and in 1968 the company went public.

At the same time however, like other local breweries they were losing market share to the national brands. In 1972 they opened a new modern Lehigh Valley Plant in Allentown Pa and four years later they closed the aging Brooklyn Plant and consolidated there. An Associated Press item on January 23, 1976 reported:

The F. and M. Schaefer Brewing Co., New York’s only remaining brewery has announced it is moving to Allentown Pa.

Schaefer Chairman Robert W. Lear said about 850 workers will lose their jobs as a result of the move.

Blaming mounting production costs for the closing, he said brewing operations for the company’s Schaefer and Piels beers would be consolidated at the firm’s new Lehigh Valley plant in Pennsylvania.

Lear said at a news conference at the company headquarters Thursday that the move was “dictated by financial losses caused by excessive and increasingly rising cost of brewing beer at our Brooklyn plant.

Major factors in the move, he said, were the obsolescence of the plant, the high cost of utilities, municipal services and taxes and a high labor intensity factor resulting from inefficient plant layout.

The Schaefer family sold to the Stroh Brewing Co in 1981 and Stroh was later absorbed by PABST who retains the license to Schaefer and sells a reformulated brew to niche markets today. The Allentown facility is currently owned by the Boston Brewing Co who makes Sam Adams.

There’s no longer any sign of the Schaefer complex in Brooklyn. The former brewery site bounded by 9th and 10th Streets, Kent Avenue and the East River is now part of a waterfront park.

In Manhattan, St Bartholomew’s Episcopal Church purchased the portion of the brewery site on Park Avenue between 50th and 51St Street and built the church that remains there until today. It opened to the congregation in 1918.

I’ve found three different styles of bottle. Two are champagne styles with a tooled crown finish. One is brown with the company name written in script and the other aqua with the company name and beer barrel insignia embossed on the front. The beer barrel insignia is similar to the one in the 1893 Christmas advertisement shown above (but the banner substitutes the words “Brewing Co.” for “Wiener Beer”).

  

The third, export style, is machine made.  The machine made export was certainly made after 1916 when they modernized in Brooklyn.

The bottles are all embossed New York as opposed to Brooklyn, so it looks like they never changed the embossing to reflect the Brooklyn plant.